Sr Analyst - Brand Marketing Analytics
Sr Analyst - Brand Marketing Analytics
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$ 92538 - 125199
1 Vacancy
Job Description
Senior Analyst Brand Marketing Analytics will play a key role in executing and evolving how we measure the impact of brand marketing. In this high-impact individual contributor role youll work across media brand and analytics teams to ensure our measurement approach reflects best practices and supports strategic decision-making. Youll be instrumental in understanding and communicating how brand efforts perform how they influence site and conversion behavior and how they can be optimized through data.
Key Responsibilities
Campaign Measurement & Optimization
Lead measurement of brand campaign impact across media performance site engagement and downstream conversionstranslating data into actionable insights
Leverage Marketing Mix Modeling (MMM) to assess ROI of brand investments support scenario planning and forecasting and inform strategic optimization decisions
Interpret results from brand lift studies and connect findings to campaign tactics media types and creative strategies
Be deeply familiar with our brand health tracker and how it fits into the broader measurement ecosystem (the ownership of its execution sits with research)
Partner with internal stakeholders and agency teams to ensure measurement inputs and outcomes are aligned with business goals and evolving best practices
Insight Generation & Analysis
Deliver regular performance readouts that synthesize data across channels including media delivery site analytics and conversion metrics
Identify meaningful patterns and trends in campaign results brand health signals and audience behavior
Collaborate closely with media and creative teams to provide data-driven recommendations that influence campaign strategy and execution
Framework Execution & Evolution
Execute against our established brand measurement framework ensuring consistency accuracy and alignment with current best practices
Recommend enhancements to measurement processes and tools based on changes in the brand landscape or internal learning
Stay current on industry methodologies in areas such as MMM attribution and brand lift to bring fresh thinking to our approach
Cross-Functional Collaboration
Work closely with Brand Marketing Media Creative Strategy Product and external measurement partners
Build trust with internal stakeholders by delivering thoughtful timely and relevant analysis that informs strategic decision-making
Qualifications
Must-Have Skills & Experience
5 years of experience in marketing analytics or media analytics with a focus on brand campaign analysis
Strong working knowledge of measurement methods including MMM MTA and brand lift studies
Familiarity with site analytics platformsAdobe Analytics preferred Google Analytics acceptable
Experience evaluating campaign performance across multiple media channels (TV digital video social audio etc.)
Strong communication skills with the ability to clearly articulate insights to both technical and non-technical audiences
Nice-to-Haves
Experience with SQL for querying marketing and site performance data
Proficiency in Power BI or similar dashboard/reporting tools
Who You Are
Analytically Curious: You ask thoughtful questions and explore beyond the surface to uncover valuable insights
Execution-Oriented: Youre reliable precise and bring a high attention to detail and data integrity
Collaborative & Humble: You thrive in cross-functional settings and bring a low-ego team-first approach
Strategic Partner: You connect analytical insights to broader business questions and objectives
Ownership-Minded: You take initiative and deliver work with a sense of responsibility and pride
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
Senior IC
Employment Type
Full-Time
