Marketing Strategy Lead - Vice President
Marketing Strategy Lead - Vice President
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$ 133000 - 190000
1 Vacancy
Job Description
Join our team as the SMB Credit Card Marketing Strategy Lead where youll drive creative and advertising strategies for small business credit cards enhancing brand positioning and optimizing customer acquisition.
As the SMB Credit Card Marketing Strategy Lead within the Marketing Strategy team you will lead the development and execution of acquisition creative strategies for our SMB credit card products while also formulating brand and advertising strategies for our travel cards. You will focus on creative strategy and innovation designing and implementing compelling strategies across various marketing channels to achieve the best segment-based results. By collaborating with brand data and analytics teams you will leverage insights to enhance and perfect messaging tailored for small business owners.
Job Responsibilities
- Partner with product owners to develop brand marketing and acquisition creative for travel card GTM campaigns.
- Oversee paid social content platform to amplify SMB cardmember stories and card RTBs.
- Collaborate with acquisition channel leads to develop creative and test & learn strategies that drive applications.
- Partner with brand and paid media teams to develop omni-channel campaigns for travel cards.
- Manage measurement framework test & learn and optimization strategies for campaigns.
- Serve as liaison between product teams and marketing centers of excellence to ensure creative outputs reflect product RTBs.
Required Qualifications Capabilities and Skills
- Bachelors degree required.
- 7 years of marketing experience with creative agency and marketing strategy
- Innovative marketer with leadership strong communication interpersonal and creative problem-solving skills.
- Experience with developing 360 marketing campaigns focused on measurable results and new account growth.
- Management experience.
Preferred Qualifications Capabilities and Skills
- Results-oriented self-starter effective at managing multiple initiatives and balancing tactical deliverables with strategic thinking.
- Comfortable working with complex campaign results to develop insights.
- Strong relationship management skills collaborating with cross-functional teams and external agencies.
- Ability to problem solve and think outside the box.
- Experience leading a team.
- Acquisitions marketing experience
- Confidence in dealing with data and drawing meaningful insights.
- Ability to develop and bring new concepts to market to drive brand health metrics and customer acquisitions.
Required Experience:
Chief
Employment Type
Full-Time
