Director, Retail Media Programmatic Sales

Job Title

Job Description

About the Position:

As a Director on the Programmatic Sales team this person will be responsible for selling premium programmatic (PMP/PG) and Dotdash Meredith Offsite Retail Media Solutions across a variety of client categories including Food and Beverage Home CPG Beauty and Entertainment. Primary functions include: (i) selling programmatic offerings to advertising clients (and as appropriate agency trading desks retail media networks and demand-side platforms) either as programmatic-only or hybrid deals; (ii) cultivating successful renewable and high-growth premium programmatic sales relationships with major US advertisers and the agencies that represent them; (iii) working with marketing to create premium programmatic sales collateral; (iv) working with internal stakeholders to develop post-campaign reports containing insights and analytics that reflect the value of the Dotdash Meredith Digital programmatic and retail media offering; (v) driving top-line premium programmatic revenue growth; (vi) collaborating with internal and external sales and product teams to develop Dotdash Merediths Retail Media solutions and go-to-market sales strategy.

The role requires programmatic sales experience retail media knowledge and market positioning acumen with an understanding of the technical execution-oriented and market-driven considerations of premium programmatic and retail media transactions.

Hybrid 3x a week- New York NY or Chicago IL

In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.

About the Positions Contributions:

• Lead premium programmatic sales efforts (PMP/PG) working with a cross-functional team of company stakeholders (Client service managers Direct IO Sales Ad Operations Marketing Revenue Operations etc.) to drive overall Retail Media Programmatic Revenue growth for Dotdash Meredith Digital (desktop mobile and video)

• Source demand close manage and scale Dotdash Meredith Digitals premium programmatic sales efforts across a defined cross-category account list

• Deeply understand the Retail Media ecosystem the role Dotdash Meredith solutions play in a clients Digital and Omnichannel strategy and the ability to strategically frame solutions to address client needs challenges and objectives.

• Build maintain and manage relationships with clients agencies trading desks DSPs and all other relevant demand sources (e.g. Retail Media Network partners)

• Leverage a highly consultative sales approach designed to ensure that clients and agencies receive the highest level of partnership and customer support

• Solicit demand side feedback to identify feature Dotdash Meredith Retail Media and Programmatic product improvements

• Serve as an expert on key programmatic business trends new technologies and best practices. Be the expert in packaging and selling programmatic inventory.

• Support direct sales team in structuring and selling successful hybrid (sponsorship and programmatic) deals

• Work with Marketing to create sales collateral (including analytical insights) and post-campaign reports detailing achievement of campaign results and communicating the value of Meredith Digitals premium programmatic offering

The Roles Minimum Qualifications and Job Requirements:

Education:

• BS/BA degree preferred

Experience:

• 5 years of digital media sales experience

• 2 year in programmatic ad sales revenue operations business development and/or retail media sales.

• Experience working with DSPs SSPs DMPs (e.g. open auction bidding private marketplace platforms programmatic guaranteed platforms)

Specific Knowledge Skills and Abilities:

• Excellent communication and presentation skills: ability to articulate a strategy solution sell and to communicate complex technical features in simple terms.

• Entrepreneurial self-starter with a desire to grow revenue develop strategic partnerships cultivate client relationships while working in a highly collaborative team-based environment in a matrix organization.

• Broad knowledge of the programmatic and retail media ecosystem (including exchanges ad networks DSPs SSPs DMPs trading desks retail media networks etc.) and strong relationships within the space with emphasis on ATD DSP and agency relationships.

• Deep understanding of cross-functional industry capabilities: Data Targeting Measurement AdTech Digital Commerce Retail Media media planning.

• Excellent analytical and quantitative abilities. Strong quantitative aptitude with the ability to analyze campaign performance data identify insights and recommend optimized/future media solutions.

• Strong financial skills and negotiation skills

• Creative thinking and problem-solving skills

• Must be willing to work occasional nights and weekends for client entertaining and events.

% Travel Required:

• Willing to travel to see clients - 20-25%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .

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