Performance Media Associate, Paid Social - PMG

Sony Pictures has been successful in evolving its approach to media and marketing building a best-in-class data foundation and launching an in-house Digital Media Buying team. Over the last 2 years this team has been entrepreneurial at its core: laying the foundation of new internal marketing functions while growing and evolving to support the needs across Sonys Theatrical business. As our landscape has changed so have the needs of the business which has led to the expansion of the performance media function. Today this group activating campaigns for many groups under the Sony umbrella including Home Entertainment Television and Distribution. The incoming members are expected to have start-up mentality (ambitious hands-on etc.) and a desire to build the future digital-first workforce of Sony Pictures.

The Performance Media Associate will be responsible for the day-to-day setup and management of performance campaigns including setup managing budget pacing creative trafficking and reporting with actionable analytics. To succeed in this role the Associate must be ambitious self-motivated and detail-oriented with a strong curiosity for performance media. They should thrive in ambiguity applying structure proactively and be comfortable managing across audience platforms. While cross-platform experience is ideal Associates may specialize in a particular area (e.g. Social or Programmatic) based on team needs.

Job Duties:

• Campaign Setup and QA: Execute platform builds and QA under Manager supervision ensuring best practices are followed. Coordinate with performance pod members and agency partners to ensure assets and documentation are ready for launch.
• Campaign Management and Optimizations: Perform daily optimizations across platforms monitor campaign pacing and provide performance updates. Communicate in-console issues to Manager(s).
• Reporting:Support daily tracker maintenance create weekly campaign snapshots and contribute to post-campaign wrap reports.
• Training and Development: Participate in training sessions knowledge shares and hands-on learning across performance platforms (Social Programmatic Search).

Requirements:

• Bachelors degree
• 1-2 years of experience
• Experience working in digital media platforms:
  • Programmatic: DV360 Trade Desk Amazon DSP Walmart DSP
  • Social: Meta (FB/IG) Snapchat TikTok Pinterest X
  • Search: Google Search Amazon Ads Marketplace
• Proficiency in Excel (PivotTables Graphs Data Tables) with an analytical thought process
• Strong communication skills and attention to detail

Ideal Attributes:

• Ambitious proactive detail-oriented
• Curious about data and campaign performance
• Thrives in a fast-paced environment and can work under pressure and with quick deadlines

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc. a subsidiary of Tokyo-based Sony Corporation. SPEs global operations encompass motion picture production acquisition and distribution; television production acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products services and technologies. For additional information go to .