Digital Marketing Specialist
Digital Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
This role requires a versatile digital marketer with expertise in both media buying strategy and optimization along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.
Media Buying:
- Execute paid media buys across various platforms including search engines social media DOOH display networks CTV/OTT and Digital Audio.
- Leverage Stratums digital buying platform for purchasing (Basis)
- Oversee the planning execution and continuous optimization of digital marketing campaigns.
- Monitor and analyze campaign performance meticulously using relevant analytics tools.
- Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.
- Stay informed about industry trends competitive landscape and emerging technologies in digital marketing.
- Conduct market research to identify potential opportunities and challenges in the digital advertising space.
- Work closely with stakeholders to manage and allocate budgets effectively.
- Monitor spending and ensure campaigns are executed within budgetary constraints.
- Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.
- Work with stakeholders to obtain necessary creative assets content and approvals for campaigns.
- Will directly report to Manager Marketing Special Projects & Shared Services
Qualifications:
- Bachelors degree in digital media marketing communication business or a related field is preferred.
- 2-5 years of extensive experience in digital marketing with a strong emphasis on media buying campaign management and campaign optimization.
- Proven expertise in DSP buying or similar digital buying marketplaces is required with Basis experience highly preferred.
- Proficiency in major digital advertising platforms such as Google Ads Meta Ads Manager and LinkedIn Ads.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Strong communication and interpersonal skills for effective collaboration with cross-functional teams.
Required Experience:
Manager
Employment Type
Full-Time
