Senior Marketing Automation Specialist
Senior Marketing Automation Specialist
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Job Description
Meet Benevity
Benevity is the way the world does good providing companies (and their employees) with technology to take social action on the issues they care about. Through giving volunteering grantmaking employee resource groups and micro-actions we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada meaning were as committed to purpose as we are to profits. We have people working all over the world including Canada Spain Switzerland the United Kingdom the United States and more!
The Senior Marketing Automation Specialist at Benevity will be responsible for designing implementing and optimizing automated marketing campaigns and workflows to drive client acquisition engagement and retention. This role combines technical expertise with strategic marketing skills working cross-functionally to ensure automation aligns with business objectives and delivers measurable results.
What youll do:
Develop and Implement Automation Strategies
- Support the design and execution of automated marketing campaigns including email marketing lead nurturing and client retention initiatives.
- Ensure automation strategies are integrated with the overall marketing plan and client journey.
Manage Marketing Technology Stack
- Oversee the selection configuration and maintenance of marketing automation platforms
- Ensure seamless integration with CRM and other marketing technologies.
Database Governance and Enrichment
- Develop and maintain the CRM Database quality including strategies to minimize duplicates enrich accounts and contacts in addition to archiving inactive records
- Manage Zoominfo Ringlead 6Sense and Linkedin Sales Navigator integration and enrichment processes
Create and Optimize Automated Workflows
- Build and maintain workflows for lead nurturing client segmentation and campaign management.
- Own the lead routing strategy and process in close collaboration with Sales and Marketing leaders
Lead Scoring and Nurturing
- Develop and implement lead scoring models to prioritize leads based on engagement and conversion likelihood.
- Set up targeted lead nurturing sequences to move prospects through the sales funnel.
Campaign Performance Analysis
- Analyze data from automated campaigns and provide actionable insights to improve ROI.
- Report on campaign performance identifying trends and opportunities for optimization.
Cross-Departmental Collaboration
- Work closely with marketing sales product and data teams to align automation efforts with business goals.
- Collaborate with content creators designers and technical teams to deliver effective campaigns.
Governance and Compliance
- Ensure marketing data is accurate and adheres to privacy and data management policies.
- Support security and privacy audit processes as required.
Training and Support
- Provide training and support to team members on marketing automation best practices and platform usage.
What youll bring:
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills with experience in campaign measurement and reporting.
- Project management skills including roadmap development and cross-functional collaboration.
- Excellent written and verbal communication abilities.
- Understanding of digital marketing consumer behavior and content marketing principles.
- Bachelors degree in marketing business communications or a related field is often preferred.
- 3-5 years of experience in marketing automation or digital marketing roles.
Discover your purpose at work
Were not employees were Benevity-ites. From all locations backgrounds and walks of life who deserve more
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become
Its time to join Benevity. Were so excited to meet you.
Where we work
At Benevity we have developed a Community First approach that we design our peoples experience around with goals to build a strong community and culture achieve stellar execution of our business goals and social mandate and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office we can split our time working in the office and from home to optimize the opportunities of both with the requirement that we spend at least 50% of the time in the office.
Join a company where DEIB isnt a buzzword
Diversity equity inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds experiences skills and passions are what move our business and our people forward so were committed to creating a culture of belonging with equal opportunities for everyone to shine.
That starts with a fair and accessible hiring process. If you want to feel seen heard and celebrated you belong at Benevity.
Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to .
#IND01
Required Experience:
Senior IC
Employment Type
Full Time
