Digital Strategist / Data Driven Marketing (Adobe Practice)

Acxiom

Posted on : 11-07-2025

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1 Vacancy

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Job Location

Conway - USA

Monthly Salary

Not Disclosed

Salary Not Disclosed

Vacancy

1 Vacancy

Posted on : 11-07-2025

Job Description

The Digital Strategist/Data-driven Marketing will closely collaborate with Acxiom clients to create and implement digital data strategies aligned with the clients business goals. Leveraging Acxiom data they will identify opportunities to engage target audiences and enhance digital marketing impact. They will work as an integral extension of the clients marketing team contributing to the client organizations vision and success.

What You Will Do:

Shape and Align Digital Strategy

Collaborate with client stakeholders to align digital initiatives with business objectives and enterprise priorities.

Co-develop digital roadmaps success metrics and KPIs that guide execution and measure impact.

Generate Audience and Market Insights

Collaborate withclient teams in researching and analyzing target audiences behaviors and preferences.

Identify market trends competitive dynamics and emerging technologies to inform strategic recommendations.

Co-Create Content and Messaging Strategies

Advise clients on audience segmentation strategies using Acxiom and other data sources.

Develop content frameworks and guidelines that ensure consistency with brand positioning and resonate with target segments.

Design and Guide Digital Campaign Execution

Partner with clients to plan and oversee digital marketing and ad campaigns including those implemented via Adobe Audience Manager.

Define campaign objectives timelines deliverables and governance structures in collaboration with client teams.

Enable Data-Driven Optimization

Guide the use of analytics tools to monitor digital performance across channels.

Synthesize insights and facilitate workshops to help clients iterate and refine digital campaigns for continuous improvement.

Facilitate Cross-Functional Collaboration

Act as a trusted advisor to client marketing sales and product teams fostering alignment and knowledge sharing.

Communicate digital strategies progress and impact effectively to senior client stakeholders.

Supervisory Responsibilities:

This positionwillnothavedirectreportsbutwill be required to mentor junior associates.

What You Will Have:

Bachelors degree in business administration marketing or a related field.

5 years of experience in management consulting marketing strategy or digital marketing.

Expertise in designing and delivering digital strategies with a strategic analytical and entrepreneurial mindset.

Extensive knowledge ofmarketingdata andmarketingdata management practices.

Exceptional verbal written and presentation skills; able to engage C-suite executives and broader client teams.

Ability to prioritize focus and manage multiple complex workstreams with strict attention to detail.

Familiarity with marketing technology ecosystems (e.g. CRM DMPs CDPs content platforms).

Proficient in creating client-ready deliverables(e.g. MS Office Excel PowerPoint MS Project Visio).

Strong facilitation and client relationship management capabilities.

Collaborative and inclusive team player with mentoring and leadership experience; knows when to lead and when to support.

Proactive highly organized and adaptable to evolving client needs.

Willingness to manage multiple deadlines multitask effectively and work extended hours when required.

Ability to travel up to 25% (approximately 1 week per month).

What Will Set You Apart:

MBAwith emphasis on business analyticsor marketing

Relevant professional certifications(e.g.Adobe Audience Manager Platform Certification)

Knowledge of Acxiom dataproducts

#GD17

Primary Location City/State:

Homebased - Conway Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact .

Employment Type

Full-Time

Company Industry

Key Skills

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About Company

Acxiom

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Digital Strategist / Data Driven Marketing (Adobe Practice)

Acxiom

Job Description

#GD17

Employment Type

Company Industry

Key Skills

About Company

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