Digital Marketing Specialist

The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC SEM) and paid social media campaigns working with the agency partners who execute the paid strategies set at the BU pillar and product levels.. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns.

They will:

• Support a team of digital marketing managers to provide digital media campaign strategy and executional optimization and performance details to support the organizations business unit structure.
• Liaise directly with our our ad agency to complete paid campaign marketing tasks including creative and tracking trafficking budget management bid optimization ad copy updates and keyword management for a group of product campaigns.
• Work with digital marketing managers to test messaging keywords tactics and audiences based on marketing plans.
• Collaborate with growth and product marketing teams to enhance audience targeting and messaging drive webinar and event registrations.
• Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns
• Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).

Qualifications :

• Experience working with start-ups or high-growth / PE-backed software companies will be of substantial benefit.
• Experience building bulk editing and optimizing campaign keywords and ads within Google Ads & Bing Ads Editor platforms.
• Experience with audience targeting and remarketing within Linkedin.
• Demonstrated experience in delivering sophisticated search media plans and strategies.
• Experience with SEO and social media co-optimization strategies and execution.
• Solid understanding of Microsoft Office applications including advanced Excel skills and experience working in Tableau Power Bi and Google data studio.
• Experience with ABM tools 6Sense Zoominfo Clearbit Dreamdata Wrike and Zapier is a plus.

2-5 years of hands on experience as a digital marketing professional running enterprise-level paid media campaigns.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

• At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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At insightsoftware we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.