drjobs Marketing Data Analyst

Marketing Data Analyst

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1 Vacancy
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Job Location drjobs

Pune - India

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Job Overview

We are looking for a dynamicData Analystto support our Business Operations team in driving process efficiency campaign performance insights and marketing intelligence. You will play a key role in gathering analyzing and interpreting digital marketing and operational data to support informed decision-making across teams.


Key Responsibilities

  • Market & Competitor Research:Conduct qualitative and quantitative research on market trends consumer behavior and competitors strategies to support campaign planning and strategy development.
  • Competitor Analysis:Monitor competitor products services pricing and go-to-market strategies to help shape positioning.
  • Performance Reporting:Analyze marketing data (Google Analytics Meta Ads CRM platforms) to track KPIs and provide actionable insights to internal teams.
  • Operations Support:Identify inefficiencies and gaps in internal operations processes; assist in streamlining workflows using data-driven approaches.
  • Client Reporting Dashboards:Build and maintain dashboards and reports to communicate campaign performance and ROI.
  • Campaign Optimization Support:Collaborate with the digital marketing team to analyze A/B test results ad performance metrics and recommend optimizations.
  • CRM & Automation Monitoring:Extract data from CRMs like GoHighLevel HubSpot or Zoho for funnel performance reviews and lead tracking.
  • Trend Forecasting:Assist the leadership team by forecasting trends and identifying business opportunities using analytics tools.


Skills Required

  • Proficiency in Excel Google Sheets and Data Visualization tools (e.g. Data Studio)
  • Familiarity with Google Analytics Meta Ads Manager and SEO tools
  • Basic knowledge of CRM tools (e.g. GoHighLevel HubSpot).
  • Strong understanding of digital marketing funnels and KPIs.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects simultaneously with attention to detail.


Qualifications

  • Bachelors degree in Business Analytics Marketing
  • MBA in marketing
  • 23 years of experience in an analyst role in a digital marketing agencypreferably with international clients


Work Mode:Remote

Shift :10:30 -7:30 PM


Required Experience:

Manager

Employment Type

Unclear

Company Industry

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