Marketing Manager, DTC Product Marketing

Summary

The Direct-to-Consumer (DTC) Product Marketing team is a group of strategic brand and product marketers responsible for driving campaign development brand strategy media planning and execution across the DTC portfolio including NFL NFL Fantasy NFL App and more.

As DTC Product Marketing Manager on the Fan Engagement team you will lead go-to-market strategy and day-to-day marketing execution for the DTC portfolio. Accelerating subscriptions minimizing churn will be your primary focus. Youll collaborate closely across departments from Product to Consumer Insights to Media and work externally with league partners agencies and platform partners to bring bold innovative ideas to life.

Responsibilities

• Lead marketing strategy and execution for the DTC portfolio from planning to launch to optimization

• Manage relationships with internal stakeholders and cross-functional teams to ensure campaign alignment

• Oversee campaign development across owned and paid channels including briefing creative approvals and shoot execution

• Drive the development of promotional plans and manage creative asset delivery for both on-platform and off-platform touchpoints

• Collaborate with media partners and internal teams to inform cross-channel audience strategies

• Translate fan insights and data into compelling marketing strategies

• Craft clear and inspiring marketing briefs for internal teams and external agencies

• Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals

• Support executive communication and internal rollout of marketing initiatives

• Mentor junior team members and provide project leadership where needed

Required Qualifications

• 5 years of experience in marketing preferably in entertainment sports tech or subscription-based products

• Strong strategic mindset with a track record of translating insights into action

• Creative instincts and experience managing campaigns from ideation to execution

• Excellent communication and storytelling skills (copywriting experience a plus)

• Highly organized with a commitment to operational rigor and accuracy

• Strong time management skills and the ability to juggle multiple high-stakes projects

Preferred Experience

• Passion for sports and an understanding of its role in culture

• Background in subscription models streaming DTC platforms and/or product marketing

• Familiarity with the evolving media landscape and digital consumption behaviors

• Hands-on experience with personalization testing measurement and optimization

• Comfort using AI and emerging technologies that scale and benefit the consumer

• Team-oriented mindset with a drive for collaboration and accountability

• Experience working in fast-paced cross-functional environments
• Fan of the NFL

Salary / Pay Range

This job posting contains a pay range which represents the range of salaries or hourly rates that the NFL believes in good faith at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances where an external candidate has experience credentials or expertise that far exceed those required or expected for the position would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

• 40 hr/week