Digital Marketing Campaign Specialist

• Employment Type: Full Time
• Duration: Fixed term until December 2027
• Remuneration: $113K - $123K (depending on experience) 17% superannuation
• Location: Kensington UNSW Campus (hybrid) - 2 days onsite

Why Your Role Matters

The Marketing & Digital Experience (M&DX) portfolio has been established to enhance UNSWs global brand reputation create sharper brand distinctiveness amplify UNSWs globally renowned expertise across societal impact framework themes and support the university to realise the ambition of its new Progress for All strategic plan. The team instils audience centricity and leverages UNSWs Adobe and Sales CRM investment to deliver deeper personalised relationships through sophisticated marketing content data digital experience and student recruitment functions to support UNSWs commercial and societal impact outcomes.

The Digital Marketing Campaign Specialist is a specialist role responsible for the planning and implementation of digital marketing automation to maximise lead generation and enrolment conversion for the future student audience in support of achieving the Gateway Access target.

The Digital Marketing Specialist reports to the Digital Marketing Lead with a dotted reporting line to the Manager Digital Engagement Student Equity and has no direct reports. This role is fixed term until December 2027.

Main overall responsibilities Summary

• Participate fully within the M&DX team contributing to creating a respected and valued service. Deliver a highly customer-focused service and demonstrate commitment to collaboration excellence and continuous improvement
• Act as a key liaison between the M&DX and Student Equity teams to ensure alignment on Gateway-related marketing activities foster collaboration across portfolios and support the achievement of shared strategic objectives.
• Responsible for the successful implementation review and optimisation of Gateway Admission Pathway and Program digital communications and undergraduate nurture and conversion journeys staying abreast of market trends and innovation and incorporating learnings from previous campaigns into the development of new activities fostering a culture of continuous improvement
• Support the Digital Marketing Lead and Digital Experience Manager in developing communications strategy and uplifting the digital customer experience
• Utilise Adobe Marketing Cloud to target relevant audiences with highly personalised omni-channel experiences and embedding test and learn methodologies and processes to optimise performance
• Collaborate with the marketing content and web teams to optimise websites and digital content for improved sales funnel conversion
• Engage with recruitment and faculty stakeholders to align deliverables and messages ensuring the customer is at the heart of the experience

Who You Are

We are looking for someone who is aligned with UNSWs vision and values and who comes equipped with:

• Demonstrated extensive experience working with marketing automation platforms with Adobe Marketing Cloud experience preferred
• Commercial acumen and knowledge of digital marketing / ecommerce with an understanding of sales funnels and activation. Experience in student recruitment will be highly regarded
• Ability to apply judgement creativity and flexibility to generate new optimisation approaches and to solve problems
• Excellent written and verbal communication skills and the ability to liaise effectively with all levels of students staff and external stakeholders
• High level of attention to detail and ability to work under pressure and to strict deadlines

Working hours are Monday to Friday business hours. The team works on a hybrid basis.

Recruitment process: Please submit your resume as well as cover letter outlining why you believe your experience is relevant to this role and your motivation.

Applications process and closing date: Sunday 13^th July 2025 at 11.55pm.

Get in touch for any question or support: Anne de Voronine Talent Acquisition Associate

Applications cannot be accepted if sent directly to the contact listed.

UNSW is committed to equity diversity and inclusion. Applications from women people of culturally and linguistically diverse backgrounds those living with disabilities members of the LGBTIQ community; and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.