Senior Product Operations Manager - CRM
Senior Product Operations Manager - CRM
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Job Description
JustPlay is looking for our first Senior Product Operations Manager - CRM to build and own the operational infrastructure behind our customer relationship management system from the ground up. Youll lead the design and execution of lifecycle programs that drive player engagement retention feature adoption and monetization. This is a hands-on role with high impact and room to shape how CRM evolves at JustPlay.
Tasks
- End-to-End CRM Execution: Plan build and optimize multi-channel campaigns across email push and in-app messaging with one goal: bring users back to play earn and enjoy. Youll use compelling creative and well-timed nudges to drive long-term retention and monetization.
- Creative Campaign Design & Execution: This is entertainment not banking. We want fun out-of-the-box ideas. If a bold idea requires hacking a special flow just to pull it off youll do it. Youre not here to follow CRM best practices. Youre here to reinvent them.
- Lifecycle Strategy & Performance: Define the CRM lifecycle stages Segmentation and KPIs that matter. Set up experiments test hypotheses and iterate based on data to improve player engagement and monetization.
- Growth Through Iteration: Own the testing roadmap and move fast. A/B test relentlessly push boundaries and learn from everything. There are no bad tests only insights that help us move faster.
- CRM Foundation Building: As the first CRM hire youll lay the foundation from tooling and taxonomy to processes and internal collaboration. Your work will scale with the company. Youll think across the entire JustPlay ecosystem 40 games multiple touchpoints evolving behaviors and help us orchestrate it all through CRM.
Requirements
- 5 years of hands-on CRM experience (email push in-app). Experience in entertainment - gaming loyalty high-engagement mobile apps is a plus.
- Strong experimentation mindset: You understand lifecycle metrics and know how to run high-integrity tests that drive business outcomes.
- Tool fluency: Youre comfortable using CRM platforms (Iterable Braze etc.) personalization logic (Handlebars) and light HTML/CSS for emails.
- Player-first thinking: You always consider how messaging supports the player to play & earn more not just engagement metrics. You are willing to test creative strategies that are un-proven.
- Self-starter energy: You thrive in ambiguity enjoy building from zero and move with speed and focus.
Benefits
- Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads occasional office visitors or regular office-goers
- Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
- Mental Health Support: Free personal coaching through our partner to support our team members to live fulfilled lives at home and at work
- Training & Development: A competitive personal development budget of up to 2000/year for training conferences workshops etc. and free language courses with Chatterbug
- Germany-Based Benefits: 25 vacation days free Gympass gold subscription free monthly Deutschland-Ticket and a monthly 50 tax-free internet contribution
- State-of-the-Art Equipment: Doesnt matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
- A Relocation Package: Includes visa support for those who need it
- Berlin Office Perks: Ergonomic setup free daily lunch and a dog-friendly environment.
- Engaging and Diverse Work Environment: Join a diverse team with over 23 nationalities working from 19 different locations
*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.
About us
Come join the company thats transforming the world of mobile gaming by making playtime truly rewarding. At JustPlay were on a mission to build a fairer more sustainable Play-to-Earn ecosystemone where players are rewarded for their time and engagement drives continuous growth.
Since launching in 2020 weve grown into one of the worlds leading loyalty gaming platforms with over 25 million downloads and 500000 daily active users. Bootstrapped and headquartered in Berlin our global team spans 20 countries and is united by a belief in fun fairness and meaningful impact.
Were leading a massive shift in the gaming industrybut its still early enough for you to make your mark. At JustPlay youll have the freedom to shape bold ideas drive real impact and be part of a company thats not just growing fastbut growing right.
Employment Type
Full Time
