Brand Strategy and Creative Lead
Brand Strategy and Creative Lead
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Salary Not Disclosed
1 Vacancy
Job Description
About the role
Weve created an exciting new role in our newly created Brand & Copywriting team as a Brand Strategy & Creative Lead where youll bring strategic focus creative cohesion and strong team leadership to how Insights expresses its brand ensuring clarity consistency and impact at every touchpoint.
Reporting to the Head of Brand youll lead and coach a cross-disciplinary team fostering high performance accountability and collaboration. Youll manage the development and delivery of brand content and visual identity translating strategy into high-impact creative that builds recognition drives differentiation and supports commercial success.
Youll excel at keeping multiple projects moving with clear priorities from smart planning resourcing to on-time delivery. Youll champion the brands role across the business building capability aligning teams and partnering closely with the Marketing team to deliver a consistent customer-first brand experience. Youll stay ahead of industry trends define and measure brand performance and embed smart processes that demonstrate brand value across both commercial outcomes and customer impact.
Day to day youll
- Leverage deep brand experience to shape direction elevate creative standards and influence how the brand delivers value across the business
- Balance strategic creativity with strong team leadership and process management to deliver consistent high-quality output
- Drive the development and delivery of brand strategy in alignment with business goals and overarching brand direction
- Position the brand as a lever for growth driving revenue enhancing customer experience and delivering measurable ROI
- Provide strategic oversight and partner with Principal Brand Designer on creative direction to ensure brand expression is cohesive consistent and on brief across all touchpoints
- Elevate the creative and strategic maturity of the brand function through best practice innovation and insight
- Support the Head of Brand in building brand understanding and capability across the organisation aligning brand priorities with commercial goals and ensuring impact at every level
- Build strong collaborative relationships with Brand and Marketing teams as well as key cross-functional partners
- Manage and mentor a team of designers and copywriters setting clear expectations and providing regular coaching feedback and development
- Define and embed robust processes to benchmark and measure brand performance over time Bring a forward-thinking insight-led approach staying attuned to industry trends and defining brand performance in ways that drive both commercial outcomes and customer impact
Qualifications :
What youll bring
- Proven senior brand leader with deep expertise in brand strategy creative development thought leadership and storytelling
- Expert in strong consistent brand identities and narratives that resonate deeply with external audiences while bringing internal audiences on the journey
- People management where you have coached developed and mentored others to deliver with clarity creativity and strategic intent.
- An understanding of how to turn brand insight and strategy into bold cohesive experiences that deliver measurable impact and ROI.
- Adept at coordinating and overseeing multiple project delivery ensuring effective planning resource allocation and timely execution across team priorities.
- Curious purpose-driven and forward-thinking you lead by example seeing the potential in others communicating with empathy and clarity and providing regular developmental feedback that enables others to succeed.
- Experience in leading and growing high-performing brand and creative teams fostering environments where talent thrives and output consistently meets high standards. You influence and align stakeholders across functions and levels and you build collaborative high-functioning team cultures through clear expectations consistent leadership and a commitment to performance and growth
- Revenue-awareness and impact-focused able to balance creative ambition with business priorities and measurable outcomes
Additional Information :
Benefits:
37 days holidays
Discretionary Annual Bonus
Private Medical Insurance/BUPA Menopause Plan
Income Protection
Pension Plan
Health Cash Plan
Life Assurance
Electric Car Scheme
Gym-flex
Employee Giving
My Advantage Employee Discounts
Critical Illness cover
Employee Assistance Program
Holiday purchase option
Flexible working
Everyone is welcome at Insights. Were dedicated to creating a space where you belong that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people inclusion belonging and wellbeing at the heart of our approach. Were strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and were up for the journey. Unapologetically human undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
