Demand Generation Lead
Demand Generation Lead
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Salary Not Disclosed
1 Vacancy
Job Description
Weve created an exciting new opportunity in our established Marketing team for a Demand Generation lead. Youll be developing and executing a comprehensive demand generation strategy that drives qualified leads fuels revenue growth and enhances our brand presence in the global market. This role owns the end-to-end demand generation engine from campaign planning and execution to performance measurement.
Your success will be measured by the effectiveness of demand generation campaigns lead quality and volume pipeline contribution and overall revenue impact. Additionally you will be instrumental in fostering collaboration across the marketing sales and product teams to create a seamless and impactful customer journey.
With a deep understanding of customer needs and behaviours you ensure that all demand generation initiatives are aligned with delivering exceptional customer experiences. Additionally you remain open to new ideas and perspectives willing to constructively challenge viewpoints to drive improvement and innovation.
Day to day youll
- Lead the development of a global demand generation strategy focused on lead acquisition nurturing and conversion to support growth.
- Collaborate with Marketing Creative and Sales teams including CAT team to create integrated campaigns that boost brand awareness and generate quality leads.
- Lead and Optimise Multi-Channel Campaigns: Oversee multi-channel marketing campaigns including email webinars paid media social media SEO Google Ads ensuring data-driven strategies and continuous performance optimisation.
- Lead and mentor a team of demand generation specialists promoting innovation and continuous improvement; Provide clear direction set measurable goals and ensure alignment with broader marketing and business objectives.
- Monitor and analyse demand generation performance by tracking key metrics such as lead volume conversion rates pipeline contribution and ROI;
- Regularly report performance to senior leadership with actionable insights and recommendations for improvement.
- Drive the selection implementation and optimisation of marketing technologies for demand generation; Establish scalable processes and best practices to ensure efficient campaign execution.
- Collaborate within our regional and functional management structure to align outcomes with regional strategies; Partner with Sales including CAT team Product and Customer Success teams on messaging target audiences and campaign goals; Lead cross-functional initiatives to optimise the customer journey and maximise revenue opportunities.
- Budget Management: Prepare and manage the demand generation budget ensuring efficient allocation of resources to maximise impact and ROI.
Qualifications :
- Proven leader and manager successfully overseeing a global demand generation team and demonstrating significant success in driving revenue growth through B2B and B2B2B initiatives
- With a global perspective you adeptly navigate the nuances of marketing across various regions and cultures effectively operating within a matrix structure
- Technical acumen includes hands-on experience with marketing automation CRM systems SEO and analytics platforms allowing you to implement multi-channel marketing strategies
- Strong understanding of various digital marketing channels including email paid media SEO social media and ABM
- Analytical prowess is one of your strengths enabling you to leverage data and analytics to measure campaign effectiveness optimise performance and inform strategic decisions
- Creative problem solver you think strategically to overcome challenges and seize new opportunities while your strong communication skills allow you to present complex ideas and insights to stakeholders at all levels
- Committed to continuous learning staying updated with the latest trends and best practices in demand generation and digital marketing to enhance your professional development and the effectiveness of your team
- Results-oriented and passionate about delivering tangible outcomes with a strong focus on driving pipeline and revenue growth
- Strategic leadership to envision and execute a demand generation strategy that produces measurable business results
- Innovative thinking you embrace creativity and are unafraid to take calculated risks to achieve ambitious growth targets
- Collaborative communication skills which help you foster a cooperative environment building strong relationships with stakeholders across the organisation
- Strong analytical abilities leveraging data to inform decisions optimise campaigns and guide your teams efforts effectively
Additional Information :
Benefits:
37 days holidays
Discretionary Annual Bonus
Private Medical Insurance/BUPA Menopause Plan
Income Protection
Pension Plan
Health Cash Plan
Life Assurance
Electric Car Scheme
Gym-flex
Employee Giving
My Advantage Employee Discounts
Critical Illness cover
Employee Assistance Program
Holiday purchase option
Flexible working
Everyone is welcome at Insights. Were dedicated to creating a space where you belong that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people inclusion belonging and wellbeing at the heart of our approach. Were strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and were up for the journey. Unapologetically human undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
