Principal Product Marketing Manager - Footwear
Principal Product Marketing Manager - Footwear
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
ABOUT THE POSITION
Our mission at Columbia Sportswear is to unlock the outdoors for everyone.
We are looking for a passionate and strategically minded Footwear Product Marketing Manager to lead product marketing initiatives across a range of activity-based business categories. This role is ideal for someone with a strong track record of success in footwear marketing a passion for the outdoors and who understands the unique needs of hikers trail runners and outdoor enthusiasts. Youll reflect the voice of the consumer shaping product stories that resonate with target audiences and drive brand loyalty.
HOW YOULL MAKE A DIFFERENCE
Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance durability sustainability and footwear innovation tailored to outdoor consumers
Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor footwear collections ensuring alignment across product brand and commercial
Consumer & Market Insights: Analyze footwear market trends consumer behaviors and competitor activity to inform product development and marketing strategies
Product Lifecycle Management: Oversee the full lifecycle of footwear productsfrom concept to launch ensuring alignment with brand and long-term business goals
Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features use cases and brand storytelling to enable sell-in
Cross-Functional Collaboration: Work closely with Product Creation Product Line Managers Designers Merchants and Digital Marketing to ensure cohesive and authentic messaging
Performance Analysis: Track product and campaign performance consumer feedback and sell-through data to refine future strategies
YOU ARE:
A collaborator communicator and an effective presenter of strategies and storytelling
Someone with a deep understanding of the outdoor industry and consumer mindset
A strong project manager with cross-functional leadership skills
Naturally curious with a hunger to keep learning
Excellent communication and presentation abilities
Passionate about the outdoors be it hiking trail running angling or backpacking
YOU HAVE
Bachelors degree in marketing Business or related field
8 years of professional experience in marketing and/or product marketing preferably in outdoor footwear apparel or gear
Experience with technical product storytelling and performance marketing ideally in the footwear industry
Data-driven experience communicating analytics and data through presentations (Excel PowerPoint etc.)
Experience with DTC and specialty outdoor retail channels
Familiarity with PLM systems and digital asset management tools
Knowledge of product development and insight-driven marketing
#LI-SR1
#Hybrid
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Manager
Employment Type
Full-Time
