Digital Experience Manager
Digital Experience Manager
Posted on :
09-07-2025
Employer Active
1 Vacancy
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Job Description
About Poppy Barley
Poppy Barley is a Canadian brand rethinking every step of the fashion industryfrom design to factory relationships to shopping experience. We create luxury sustainable products at fair prices while being driven by our commitment to do better for people and the planet.
This role sits at the intersection of design and ecommerce. Youll be the creative mind behind our digital storefrontbringing campaigns to life designing stunning landing pages that convert and ensuring our customers experience beauty and clarity at every click.
Were looking for someone whos as comfortable in Adobe Creative Suite as they are in Shopify Plus. Someone who can take a page redesign product launch or campaign from concept to completiondesigning it building it and optimizing it for conversion.
What Youll Do
Design & UX:
- Design and update homepage banners collection pages and product features.
- Create and build landing pages for product drops campaigns and collaborations.
- Maintain visual consistency and brand alignment across the site.
- Approach design with a conversion mindset identifying friction points and opportunities to increase customer engagement and sales.
- Apply a mobile-first mindset while keeping the full customer journey in mind across desktop tablet and beyond.
- Create wireframes and mockups for product launches and campaigns.
- Work with the development team to audit map and improve key UX flows across our e-commerce site (think: homepage PDP cart checkout navigation).
Website & Ecomm Management:
- Shopify site updates: homepage navigation collection pages banners product tags.
- Build and launch campaign pages and product drops.
- Merchandise product collections and support sales launches (discount codes product tagging gift-with-purchase logic etc.).
- Monitor website performance flag UX issues and collaborate with dev support as needed.
- Manage and monitor product setup descriptions pricing and imagery for accuracy and consistency.
- Audit and curate product reviews.
Optimization & Collaboration:
- Partner with the marketing development and product teams to align website with key moments.
- Track performance through tools like Google Analytics to improve UX and conversion.
- Keep the site fresh elevated and seasonally relevant.
- Recommend and implement UX/UI improvements based on analytics and user feedback.
- Support A/B testing personalization strategies and mobile optimization.
- Recommend and implement SEO and content improvements to drive organic traffic.
- Stay up-to-date with Shopify updates e-commerce trends and best practices.
Who You Are
- A designer with a strong aesthetic eye and a bias toward clean modern editorial-inspired digital experiences.
- Youve worked in ecommerce or DTC beforeand understand what converts.
- Youre both creative and technical. You love designing beautiful things and you enjoy building them.
- Youre a clear communicator calm under pressure and thrive in fast-paced environments.
- A sharp eye for layout typography and mobile-first design.
- Strong project management skillsyou can juggle multiple priorities and hit deadlines.
Qualifications
- 35 years experience in web design and/or ecommerce.
- Proficiency in Adobe Creative Suite and Shopify (Liquid experience a bonus).
- You understand the balance between brand function and business and you know how to design for all three.
- Working knowledge of HTML/CSS.
- Bonus points for experience with Klaviyo Fairing Google Analytics and/or conversion rate optimization tools.
How to Apply
Send us your portfolio a quick note on why youre the one and your availability and salary expectations. Bonus points for sharing a project youre especially proud of and why.
Please note that this is a full-time in-person role at our head office in Edmonton Alberta with the potential for hybrid work arrangements.
Uniqueness is powerful. Our customers come from all walks of life and so do we. We welcome the unique contributions that you can bring in terms of your education opinions culture ethnicity race sex gender identity and expression nation of origin age languages spoken veterans status color religion disability sexual orientation and beliefs. If you share our values and our enthusiasm for people and the planet you will fit our team.
We thank all applicants for taking the time to apply. Only those selected for an interview will be contacted.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
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