Senior Director, Global Marketing Strategy -- Credit Risk Solutions
Senior Director, Global Marketing Strategy -- Credit Risk Solutions
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$ 166800 - 250000
1 Vacancy
Job Description
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What Well Bring:
TransUnion is seeking a strategic and collaborative Senior Director of Global Marketing Strategy to lead the development and execution of integrated marketing strategies for our Global Credit Risk line of business. This leader will serve as the strategic marketing partner to the Credit Risk leadership team aligning marketing initiatives with business objectives and driving growth across global markets.You will be responsible for building scalable full-funnel marketing strategies that elevate brand awareness drive demand and support revenue growth for credit risk solutions. This includes marketing for decisioning platforms credit analytics risk scoring models and data-driven insights that help financial institutions insurers and others make smarter credit-informed decisions.
This role requires a deep understanding of the credit risk landscape regulatory environments and the evolving needs of users of credit-based information. The role must consider global objectives but build strategies that can support unique local regulatory requirements. The campaigns they build will seek to find commonalities and efficiencies in execution without compromising regional nuances that support the various concerns of target audiences in different regions.
What Youll Bring:
- Bachelors degree in Marketing Business Finance or related field; MBA preferred.
- 1215 years of progressive B2B marketing experience ideally in financial services credit risk or data analytics sectors.
- Proven success leading global marketing strategy for complex matrixed organizations.
- Deep expertise in integrated marketing including ABM digital content and event marketing.
- Strong understanding of credit risk trends regulatory considerations and credit-oriented buyer personas.
- Excellent facilitation and stakeholder management skills with the ability to influence at all levels.
- Experience managing global teams or working across international markets.
- Analytical mindset with a track record of driving measurable business outcomes.
- Excellent communication and presentation skills.
Preferred Experience
- Experience marketing credit risk solutions decisioning platforms or financial data products.
- Familiarity with marketing automation platforms (e.g. Eloqua Marketo) CRM systems (e.g. Salesforce) and analytics tools.
- Background in agency or consultancy environments supporting B2B clients a plus.
Impact Youll Make:
Strategic Leadership
- Lead the development of global multi-year marketing strategies aligned with the goals of the Credit Risk business unit.
- Translate complex business and regulatory objectives into actionable marketing plans and KPIs.
- Serve as the voice of marketing in Credit Risk leadership discussions ensuring alignment and integration.
Global Campaign Planning
- Design and execute integrated marketing campaigns across regions leveraging digital ABM content and event marketing to support credit risk solutions.
- Manage a global marketing calendar to identify synergies reduce duplication and optimize resource allocation.
Cross-Functional Collaboration
- Partner with product sales analytics regional marketing teams and US vertical marketing business partners to ensure cohesive go-to-market strategies.
- Facilitate strategic planning sessions with stakeholders to align on messaging positioning and campaign priorities.
Thought Leadership & Content Strategy
- Develop and promote thought leadership content that positions TransUnion as a trusted authority in credit risk management.
- Collaborate with subject matter experts to translate complex topics into compelling narratives for global audiences.
Innovation & Optimization
- Identify opportunities to test new approaches technologies and channels to reach credit risk decision-makers.
- Analyze campaign performance and apply insights to continuously improve strategy and execution.
Team Enablement & Governance
- Mentor and guide regional and functional marketing teams on best practices in strategic planning and campaign development.
#LI-TE1
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law including the Los Angeles County Fair Chance Ordinance for Employers the San Francisco Fair Chance Ordinance Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.
Adherence to Company policies sound judgment and trustworthiness working safely communicating respectfully and safeguarding business operations confidential and proprietary information and the Companys reputation are also essential expectations of this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates paid time off for non-exempt associates up to 12 paid holidays per year health benefits (including medical dental and vision plan options and health spending accounts) mental health support disability benefits up to 12 weeks of paid parental leave adoption assistance fertility planning coverage legal benefits long-term care insurance commuter benefits tuition reimbursement charity gift matching employee stock purchase plan 401(k) retirement savings with employer match and access to TransUnions Employee Resource Groups. Spousal domestic partner and other eligible dependent coverage is available on select health and welfare plans.
We are committed to being a place where diversity is not only present it is embraced. As an equal opportunity employer all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age disability status veteran status genetic information marital status citizenship status sexual orientation gender identity or any other characteristic protected by law.
Pay Scale Information :
The U.S. base salary range for this position is $166800.00 - $250000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion actual compensation is based on careful consideration of additional factors such as (but not limited to) an individuals education training work experience job-related skill set location and industry knowledge as well as the scope and responsibilities of the position and market considerations.Regular fulltime non-sales positions may be eligible to participate in TransUnions annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.TransUnions Internal Job Title:
Sr Director Marketing CommunicationsRequired Experience:
Exec
Employment Type
Full-Time
