Retention Remarketing Specialist
Retention Remarketing Specialist
Posted on :
08-07-2025
Employer Active
1 Vacancy
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Job Description
- Develop and execute customer retention strategies via SMS Email WhatsApp and RCS.
- Create personalized marketing campaigns to re-engage inactive customers.
- Manage audience segmentation and behavioral triggers for automated messaging.
- Track campaign performance and optimize for higher open rates and conversions.
- Work with design and content teams to craft compelling messages.
- Conduct A/B testing to improve messaging effectiveness.
- Analyze customer journey data and optimize engagement touchpoints.
Requirements:
- 1-3 years of experience in Retention Marketing / CRM.
- Hands-on experience with SMS Email WhatsApp and RCS marketing tools.
- Proficiency in email automation platform on Clevertap moengage or similar tool
- Strong understanding of customer segmentation and lifecycle marketing.
- Knowledge of Clevertap Excel and reporting dashboards.
- Good copywriting skills for engaging communication.
email marketing,rcs marketing,retention management,customer segmentation,crm,a/b testing,whatsapp marketing,copywriting,retention marketing,email automation,clevertap,lifecycle marketing,sms marketing
Employment Type
Full Time
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