Marketing Manager (Retail/Lifestyle Brands)
Marketing Manager (Retail/Lifestyle Brands)
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4-5years
8000 - 10000
1 Vacancy
Job Description
- Develop and implement integrated marketing strategies to support business objectives and customer engagement
- Plan execute and evaluate multi-channel campaigns including digital print in-store and event-based initiatives
- Oversee the development of marketing materials and content across various platforms including social media press releases website loyalty app and brochures
- Manage internal and external communications ensuring alignment across departments and clear brand messaging
- Act as the primary liaison for public relations handling media outreach stakeholder engagement and brand representation
- Lead the planning and execution of loyalty and partnership programs including data analysis and campaign performance tracking
- Monitor market trends conduct competitor analysis and use research insights to shape marketing plans
- Collaborate with internal teams and external partners on campaign planning budgeting timelines and project delivery
- Maintain strong relationships with media partners and key stakeholders to support marketing and branding efforts
- Manage and track the marketing budget to ensure efficient use of resources and strong return on investment
- Supervise vendors and third-party service providers to ensure timely and quality execution of marketing activities
- Support administrative tasks such as expense tracking licensing and contract processing
- Participate in company events and marketing campaigns as required
- Lead mentor and develop team members to ensure high performance alignment with company values and continuous improvement
Requirements
- Proven ability to lead integrated marketing campaigns and manage brand communications
- Excellent project management and stakeholder engagement skills
- Strong proficiency in both English and Bahasa Malaysia
- Independent self-motivated and capable of leading by example with integrity and professionalism
- Proficient in Microsoft Office; familiarity with digital marketing tools is a plus
- Minimum 4 5 years of marketing experience ideally in retail or lifestyle brands
- Bachelor s Degree in Marketing Mass Communication Business or a related field
- Must possess own transport and be willing to travel when required
Marketing strategy, Brand management, PR, Digital marketing, Content creation, Loyalty programs, Retail & lifestyle marketing, Event planning, Stakeholder engagement, Team leadership, Market analysis, Communication
Employment Type
Full Time
