Asia Area Manager, Global Travel Retail
Asia Area Manager, Global Travel Retail
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Job Description
King Deux Search & Consulting is a specialized executive search firm that offers bespoke talent solutions for financial services and commerce. We are committed to not only finding the right opportunity for our candidates but also leaving a legacy that lives on beyond the hiring process.
Asia Area Manager Global Travel Retail (Wine & Spirits / Tobacco)
A leading global manufacturer with a rich heritage in tobacco renowned for premium cigarillos and representing a premium cigar brand in Asia is seeking a dynamic Asia Manager Global Travel Retail. This role focuses on driving sales and brand visibility in Asia Duty Free markets aligning with the Global Travel Retail strategy. The candidate will execute strategic sales and marketing initiatives for multiple premium tobacco brands ensuring compliance with tobacco regulations and fostering strong customer relationships.
Responsibilities
Drive distribution visibility and sales growth for premium cigarillo and cigar brands in key Asia Duty Free locations including Hong Kong Shanghai Beijing Taipei and Kuala Lumpur (airports and border shops).
Ensure availability of core product assortments and optimize space allocation in permanent cabinets and displays.
Develop and implement an annual sales plan managing sales and marketing investments in line with the defined Asia Duty Free strategy.
Conduct trainings tobacco seminars and forums to enhance brand image and product understanding among retailers and consumers (where legally permitted).
Establish and negotiate pricing structures to meet margin targets and provide quarterly KPI updates.
Enhance hard-selling programs in Duty Free markets where allowed and manage stock planning to ensure inventory availability.
Collaborate closely with Marketing Supply and Finance teams maintaining strong stakeholder relationships to achieve business objectives.
Conduct regular market visits (2-3 days per week) to support commercial teams importers and distributors ensuring executional excellence.
Ensure compliance with legal and regulatory requirements for tobacco in all activities.
Qualifications
Bachelors degree required; Masters degree preferred in Business Sales Marketing or equivalent.
Minimum 7 years of experience in sales with a focus on Asia and Greater China Travel Retail preferably in premium FMCG sectors (e.g. tobacco wine spirits).
Proven experience in sales management customer management and key account management within the Travel Retail industry.
Hands-on experience managing multiple brands across several countries with a strong understanding of Asia Duty Free markets; China Duty Free experience is a plus.
Ability to develop clear sales plans mobilize resources effectively and achieve objectives while adhering to KPI reporting.
Strong communication skills with fluency in spoken and written Mandarin and English; Cantonese is an advantage.
Resilient results-oriented and entrepreneurial with a hands-on mentality cross-cultural competence and a passion for building premium brands.
Flexible and willing to travel frequently (over 50%) for market visits project implementation and distributor support.
Ability to work independently and collaboratively in a non-corporate environment with a positive attitude and a sense of humor.
Apply / Refer a Friend
Interested parties please send your CV / LinkedIn profile to Scarlett Chan at or apply directly.
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Please note that only shortlisted applicants will be contacted.
Employment Type
Full Time
