Principal Field Marketing Manager (m/f/d) - EMEA
Principal Field Marketing Manager (m/f/d) - EMEA
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Job Description
Emerson T&M (Test & Measurement) is searching for a customer-focused marketing leader to join our Field Marketing team in EMEA. Based in Italy the role collaborates closely with our EMEA field marketing and local sales teams to drive engagement pipeline and revenue across our customers in EMEA. The experienced candidate deeply understands the Italy and greater Europe test and measurement market has a strong affinity for customer and sales success experience in account-based marketing and sales enablement and the ability to effectively collaborate with global cross-functional teams.
- Be a trusted partner to EMEA sales & marketing leadership by understanding and supporting the needs of the region through careful planning of marketing strategies and programs that accelerate pipeline and revenue growth.
- Partner closely with regional sales leadership and account managers to understand the country business goals related account landscape the specific goals identified to achieve revenue growth.
- Identify marketing strategy needed and collaborate with the greater marketing and BU teams across the globe to identify activities and develop the strategy tactics messaging and enablement to drive effective marketing activation in region.
- Leverage customer intimacy sales relationships and knowledge of regional preferences and watering holes to provide localization needs and ensure regional relevancy of marketing and event efforts.
- Apply knowledge of industry and related associations partners and third party media to improve NI awareness and ensure reaching local customers where they are.
- Lead regional sales communications (newsletters trainings regular updates) to ensure sales awareness and uptake of marketing campaign content and local events. Ensure sales has access to and is using provided templates and materials to help drive customer engagement.
- Ensure activity effectives and demand growth by actively checking in with sales monitoring reports in SFDC and enabling account-specific communication and activation.
You model collaboration across the organization. You are decisive and make high-quality decisions even when based on incomplete information or in the face of uncertainty. You pursue everything with energy drive and the need to finish.
- Bachelors degree plus 10 years of marketing and/or sales experience required
- Must be located in Italy and Italian speaking
- Account based marketing experience preferred
- Knowledge of test and measurement industry a plus
- Salesforce / CRM experience preferred
At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.
Required Experience:
Manager
Employment Type
Full-Time
