Communications Coordinator for Strategic Digital Content
Communications Coordinator for Strategic Digital Content
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Job Description
Job Title
Communications Coordinator for Strategic Digital ContentAgency
Texas A&M UniversityDepartment
Research CommunicationsProposed Minimum Salary
CommensurateJob Location
College Station TexasJob Type
StaffJob Description
Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect Excellence Leadership Loyalty Integrity and Selfless Service.
Who We Are
The Research Communications team in the Division of Research at Texas A&M University supports the universitys research mission through clear professional and consistent communication to a wide range of stakeholders. We design and produce materials that help showcase research initiatives. Our team works with principal investigators their collaborators research staffs subject matter experts and senior leadership to develop high-quality creative materials that reflect Texas A&Ms brand and message. We ensure that research communication is visually strong strategically aligned and meets all branding standards.
What We Do
We design and manage creative projects across multiple platforms including:
Graphic design Creating print digital and multimedia materials.
Branding and creative identity Ensuring consistency across all communication channels.
Event and presentation materials Designing layouts signage and graphics for research events.
Multimedia and web content Managing visual content for division websites and communications.
Collaboration and consultation Working with university units and vendors to produce high-quality cost-effective designs.
What We Want
We are seeking a highly skilled and strategic Communications Coordinator for Strategic Digital Content. This pivotal role requires an individual who is:
Proficient in Modern Content Practices: Leveraging current and emerging best practices in content creation data-driven insights and ethically utilizing AI tools for content optimization.
Skilled in Multi-Platform Content Creation: Crafting clear concise and compelling written content across multiple platforms including web email and emerging digital formats to effectively communicate our division mission and impact.
Adept at Content Translation: Capable of translating complex academic material into engaging narratives.
A Strategic Communicator: Blending strong copywriting with strategic thinking and technological fluency to achieve measurable business outcomes
What You Need To Know
Compensation will be commensurate to the selected hires experience.
A cover letter and resume are strongly recommended.
Qualifications
Required Education and Experienced
Bachelors degree in Communications Journalism Marketing or a related field or an equivalent combination of education and experience.
3 years of experience in digital-content creation or related field.
Required Knowledge Skills and Abilities
Strong writing editing and proofreading skills with sharp attention to clarity grammar and storytelling.
Ability to translates complex topics into clear persuasive content.
Experience in SEO UX writing landing page optimization and platform-specific content.
Skilled in AI prompt engineering and ethical use of AI tools for content creation.
Solid grasp of content strategy digital marketing trends and aligning messaging to ROI.
Preferred Qualifications
Presentation of a strong digital content portfolio.
Experience in marketing and communications with a Tier 1 research institution.
Skill in writing for web (SEO landing pages) email (automation personalization) social media print and multimedia.
Demonstrable skill with AI copy tools and prompt engineering.
Proficient with Microsoft Office WordPress email platforms and analytics tools.
Strong data literacy with ability to translate analytics into actions.
Responsibilities
Research Content Creation- Develops compelling accurate narratives that highlight the universitys research strengths milestones and impactsfrom fundamental science to applied innovation. Translates complex academic material into accessible engaging content for stakeholders including funding agencies policymakers and cross-disciplinary collaborators. Uses advanced generative artificial intelligence (AI) tools for drafting summation and optimization ensuring scholarly rigor and human editorial oversight. Adapts voice tone and format as required for clear and persuasive communication. Ensures content adheres to Experience Expertise Authoritativeness and Trustworthiness (E-E-A-T) standards brand voice and editorial style.
Platform Integration & Channel Strategy- Produces content optimized for high-impact research visibility across core platforms: Web: Research landing pages center sites lab profiles grant showcases; all optimized for search engine visibility (SEO) and structured metadata. Email: Invitations announcements memos bulletins and newsletters. Multimedia: Video scripts research visualizations interactive timelines and data storytelling. AI Discovery: Content structured for AI summarization tools (e.g. Googles Search Generative Experience).
Strategy Planning & Collaboration- Aligns content strategy with the priorities of the Vice President for Research the Division of Research its senior leadership units institutes programs and initiatives. Coordinates content calendars major research announcements and targeted campaigns. Uses analytics tools to assess impact and guide refinement. Collaborates with faculty research development staff and communications leads to shape messaging to key stakeholders.
Operations- Maintains organized archives of published content campaign assets and performance data with consistent taxonomy and version control. Develops reusable content systems to support adaptation across proposals annual reports and external reviews. Ensures compliance with accessibility privacy intellectual property and brand standards.
Professional Development- Keeps current with trends in research communication digital strategy AI-enhanced content open science and science policy. Participates in relevant higher education and research communication communities. Trains and mentors graduate assistants in digital content creations. Contributes to a culture of innovation clarity and excellence in research communications.
Other Requirements and Factors
This position may occasionally include some evening and weekend work to meet deadlines or support events.
This position is security sensitive.
This position requires compliance with state and federal laws/codes and TAMU policies regulations rules and procedures.
All tasks and job responsibilities must be performed safely without injury to self or others in compliance with System and University/Organizational safety requirements.
Why Texas A&M University
We are a prestigious university with strong traditions Core Values and a community of caring and collaboration. Amenities associated with a major university such as sporting and cultural events state-of-the-art recreation facilities the Bush Library and Museum and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.
Health dental vision life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums
Up to eight hours of paid sick leaveand at leasteight hours of paid vacationeach month
Automatically enrollment in theTeacher Retirement System of Texas
Health and Wellness: Free exercise programs and release time
Professional Development: All employees have access to freeLinkedIn Learningtraining webinars and limited financial support to attend conferences workshops and more
Employee Tuition Assistance and Educational Release time for completing a degree while a Texas A&M employee
Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation and employment is contingent upon the institutions verification of credentials and/or other information required by the institutions procedures including the completion of the criminal history check.
Equal Opportunity/Veterans/Disability Employer.
Required Experience:
IC
Employment Type
Full-Time
