Senior Analyst
Senior Analyst
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Job Description
Job Description:
Qualifications:
Bachelors degree in Statistics Mathematics Computer Science Engineering or a related field.
Proven 3-4 years of experience in a similar role.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.
Skills:
Proficiency in R (tidyverse LME4/lmerTest plotly/ggplot2) or Python for data manipulation and modelling and visualization and SQL (joins aggregation analytics functions) for data handling.
Ability to handle & analyze marketing data and perform statistical tests.
Experience with data visualization tools such as Tableau PowerPoint Excel.
Strong storytelling skills and the ability to generate insights & recommendations.
Responsibilities:
Understand business requirements and suggest appropriate marketing measurement solutions (Media Mix Modelling Multi-Touch Attribution etc.)
Conduct panel data analysis using fixed effects random effects and mixed effects models.
Perform econometric modelling including model evaluation model selection and results interpretation.
Understand execute and evaluate the data science modelling flow.
Understand marketing its objectives and effectiveness measures such as ROI/ROAS.
Familiarity with marketing channels performance metrics and conversion funnel.
Experience with media mix modelling ad-stock effect saturation effect multi-touch attribution rule-based attribution and media mix optimization.
Knowledge of Bayes theorem Shapley value Markov chain response curve marginal ROI halo effect and cannibalization.
Experience handling marketing data and performing data QA & manipulation tasks such as joins/merge aggregation & segregation append.
Location:
PuneBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
Employment Type
Full-Time
