Marketing Manager
Marketing Manager
Posted on :
08-07-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-07-2025
Job Description
About Us
Solar Landscape is the leading commercial and community solar developer in the United States. We partner with the worlds largest real estate companies to develop install and operate solar projects on commercial and industrial rooftops. Through our groundbreaking community solar model households in surrounding communities can subscribe to receive solar power at a guaranteed discount.
To date Solar Landscape has deployed over 500 megawatts of renewable energy projects totaling over $1 billion in capital investment. Solar Landscape was named the #1 Distributed Generation developer for 2023 by New Project Media and was awarded the U.S. Department of Energys Equitable Community Solar Grand Prize.
For more about Solar Landscape visit .
About The Role
Were seeking a DTC Marketing Manager to support the day-to-day execution of our core subscriber acquisition management and retention programs. Responsibilities include managing vendors and ensuring every campaign is delivered on time on message and on budget.
In addition to acquisition this position plays a key role in enhancing subscriber retention and leading winback efforts with oversight of lifecycle touchpoints that keep customers informed satisfied and engaged. Youll also collaborate with our Community Engagement team to support aligned initiatives and lead marketing campaigns for growing the subscriber base.
Responsibilities
- Brand & Vendor Project Management
- Coordinate subcontracted campaigns e.g. direct mail digital ads canvassing.
- Manage timelines deliverables creative approvals and reporting.
- Participate in regular check-ins with vendor teams to track progress and optimize performance.
- Ensure consistency across messaging compliance and customer experience.
- Training & Partner Enablement
- Build and maintain channel-specific training materials and playbooks for vendors.
- Ensure all external-facing materials reflect legal brand and program requirements.
- Support partner payment processes by confirming milestone completion and ensuring timely and accurate invoice submissions in accordance with contract terms.
- Campaign Execution & Optimization
- Oversee campaign setup and QA for accuracy regulatory compliance and audience fit.
- Track campaign quality troubleshoot issues and provide feedback for improvements.
- Build and maintain marketing SOPs to increase repeatability and reduce errors.
- Retention Lifecycle & Winback Marketing
- Develop and manage lifecycle messaging for active subscribers including onboarding education and program updates.
- Execute targeted winback campaigns to re-engage churned or inactive subscribers via email SMS or direct mail.
- Partner with analytics to define churn risk and segmentation strategies.
- Coordinate with customer support and operations to align on messaging and resolution workflows.
- Support for Community Engagement Initiatives
- Collaborate with the Community Engagement team to align marketing efforts with local partnership-driven subscriber acquisition.
- Provide marketing assets training and execution support as needed for co-branded or community-aligned campaigns.
- Reporting & Cross-Functional Collaboration
- Analyze and summarize campaign and lifecycle performance
- Work closely with Operations Legal Brand and Community Engagement teams to ensure a unified customer journey.
- Help improve marketing attribution tracking and enrollment data infrastructure in partnership with Subscriber Operations.
- Emerging Channels
- Support implementation of emerging acquisition channels
- Track pilot campaign results and recommend improvements or scale strategies.
Qualifications
- Bachelors degree in Marketing Communications Business or related field.
- 3 years experience in a direct-to-consumer digital or lifecycle marketing role including operations responsibilities.
- Background in home services energy telecom or other regulated industry preferred. Experience with community solar or subscriber-based utility programs a plus.
- Understanding of direct response marketing (direct mail digital door-to-door) campaigns marketing analytics and customer retention.
- Familiarity with website Content Management Systems (e.g. WordPress) CRM campaign tools (e.g. HubSpot Pardot/Salesforce Microsoft Dynamics 365) and Google Analytics.
- Strong project and partner management skills; experience managing agency or vendor relationships.
- Exposure to demand generation lifecycle automation win back campaigns or churn reduction strategies.
- Excellent written and verbal communication skills and a passion for sustainability.
- Creative thinking and interest in testing new marketing approaches.
$85000 - $135000 a year
The salary range listed is an estimate and may vary based on the candidates experience qualifications and location. Final compensation will be determined at the time of offer and is subject to internal equity and market data. Solar Landscape is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications merit and business need.
Benefits and Perks
Solar Landscapes company culture is second to none.
Our employees combine our mission grit and drive with a rebels attitude that is changing the industry:
Located in the heart of historic Asbury Park our state-of-the-art office space offers flexible workstations encouraging collaboration and movement.
Employees come together to eat every day! Like in a home our gourmet kitchen is the heart of the office. Solar Landscape has a full-time in-house chef cooking daily farm-to-table meals using locally sourced organic food.
Also included for employees is our competitive compensation package; a 401(k) employer-match; health dental & vision insurance flexible paid time off and holiday PTO; We provide healthy snacks coffee volunteer opportunities company outings and more!
Required Experience:
Manager
Employment Type
Full Time
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