Head of Membership, Homes (12 Month FTC)
Head of Membership, Homes (12 Month FTC)
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Job Description
About The Role
As Head of Membership for Good Housekeeping you will work closely with colleagues in the Editorial GHI Customer marketing PDE and client teams to deliver the CL and GH member proposition and experience to drive engagement ultimately improving satisfaction and NPS. The Head ofMembershipis a senior member of the Country Living and GH brand teams.
Main Duties
- Own the GH members experience to nurture and improve especially the Be a Tester experience via the GHI (booking tests receiving products giving feedback building community).
- To take overall ownershipofthe members content strategy planning what exclusive content appears where and when and working with colleagues in the brand and central teams to deliver that plan:
Members rewards platform for both brands.
Members versionsofnewsletters and member only newsletters.
All member specific content in print and across the web.
- To join the dots across touchpoints (print digital newsletters social) to make sure all aspectsofGHand CL membershipis considered and communicated to existing and prospective members and to work closely with the customer marketing and editorial teams to ensure consistencyoftone across member communications.
- To be central to the developmentofnew member offerings (for example the GH Kitchen app premium tier membership on CL) including product positioning and pricing and to co-ordinate the GTM planning for these.
- To oversee members live events programme working closely with editorial customer and events teams to ensure maximum attendance and joy conversion of prospects and deep integration with editorial before and after.
- To set KPIs / benchmarks and then monitor and report on member engagement across key touchpoints
- To work with insight team to track member satisfaction and engagement testing and refining new opportunities (such as GH Kitchen app and new welcome box)
- To manage the relationship with third parties (e.g. website agency Moot who host and maintain the Marketplace site) including management of the Shopify and Shipturtle accounts
- For clarity: this role is not accountable for deliveryofa member acquisition number but will be required to contribute materially to improving member retention
About You
- Five years experience minimum in a customer or brand marketing environment on a major brand
- Proven experienceofdeveloping and launching digital products including working with tech product / platform suppliers
- Experienceofmarketing subscriptions andmembershipbrands is a distinct advantage as is experienceofhaving organise and run live events
- Excellent copywriting skills
- Confident handling marketing data: NPS CTR ROI etc
- Significant experience working in a matrixed environment is a plus. This role line manages one Member Exec and one Ecommerce Mgr directly but is working across two big brands and two quite different propositions
- Proven track recordofgrowing customer engagement and usageofa product
- To be an ambassador of Hearst UK and its values.
- You may be required to undertake such further duties as your skills qualifications and experience allow and/or as may be assigned to you from time to time.
Benefits
(Your benefits at Hearst UK are more than just extrasthey are tools to help you thrive in every part of life.
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes you could be trying the next big thing in beauty food & drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Inclusion Health & Wellbeing: Feel Your Best
- Stay healthy with Specsavers eye care a company-funded Health Cash Plan and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness - Boost Your Budget
- Plan ahead with a generous Workplace Pension Income Protection Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools Financial Wellbeing sessions and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in one that respects protects represents and uplifts the voices and opinions of all people. As a business we recognise the significant benefits of creativity collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why were working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
Required Experience:
Director
Employment Type
Full-Time
