Corporate Marketing Analyst
Corporate Marketing Analyst
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Salary Not Disclosed
1 Vacancy
Job Description
Massanutten Resort
Great Eastern Resort Corporation
We are looking for a detail-oriented data-savvy problem solver to join our team as a Corporate Marketing Analyst. This role supports and optimizes marketing strategies across our timeshare tour resort hospitality and residential real estate sales operations. The ideal candidate has a strong understanding of data modeling warehousing and compliance; a passion for solving business problems through analytics; and the technical expertise to build scalable insightful reporting.
The Marketing Analyst will play a key role in translating data into actionable insights to drive lead generation improve conversion rates and enhance overall marketing ROI. This person must be adept at working cross-functionally and comfortable providing analytical support to a variety of stakeholders.
Key Responsibilities:
- Develop a clear data-driven narrative linking marketing spend campaign activity and business results including KPIs such as tour bookings sales conversion rates cost per tour pipeline attribution and marketing cost as a percentage of sales.
- Build and maintain dashboards and reports using SQL-based queries and data from tools like Snowflake Databricks or Microsoft Fabric to monitor campaign and channel performance.
- Analyze performance across digital call center and onsite channels to identify trends in lead quality customer engagement booking behavior and sales cycle velocity.
- Evaluate campaign effectiveness using ROI ROAS conversion rates and engagement metrics; recommend optimizations to messaging targeting and spend allocation.
- Conduct market and competitor analysis to identify trends whitespace opportunities and benchmarks relevant to the leisure travel and real estate industries.
- Partner with Sales Operations and Revenue Management to connect CRM web and campaign datadelivering a holistic view of marketing impact and business context.
- Apply statistical methods and predictive modeling (Python or R preferred) to forecast performance and support decision-making for campaign targeting and budgeting.
- Assist in the design and analysis of A/B tests across email web landing pages and offer strategies.
- Present regular reporting insights and business recommendations to marketing leadership and stakeholder teams.
- Monitor marketing budgets and track spend efficiency in alignment with financial and lead generation goals.
- Stay current on marketing analytics trends AI/ML applications privacy regulations (PCI PII GDPR) and best practices in performance reporting.
Qualifications:
- Bachelors degree in Marketing Business Statistics Economics or a related field. Masters degree or 710 years of equivalent experience preferred.
- Minimum 3 years of experience in marketing analytics or business intelligence roles ideally within travel hospitality or real estate sectors.
- Advanced proficiency with SQL (required) and hands-on experience working in Snowflake or similar cloud-based data warehousing platforms (Databricks Fabric etc.).
- Expertise in Microsoft Excel including Power Pivot VBA scripting advanced formulas and lookup functions.
- Proficient in BI tools (e.g. Power BI Tableau) and digital/web analytics (e.g. Google Analytics Looker Studio).
- Familiarity with CRM and marketing automation platforms (e.g. Salesforce SharpSpring Pardot).
- Solid understanding of data modeling warehousing fundamentals and compliance standards related to data use (PCI PII GDPR).
- Experience with predictive modeling and AI/ML applications is a strong plus.
- Strong problem-solving mindset with business acumenable to contextualize data and address the needs of diverse stakeholders.
- Excellent communicator; able to explain complex findings to both technical and non-technical audiences.
- Organized detail-oriented and self-directed with the ability to manage multiple projects and shifting priorities.
Schedule: Monday-Friday. Hours: 9am-5:30pm.
Location: Onsite Charlottesville VA
For more information contact us at .
Required Experience:
IC
Employment Type
Full-Time
