SVP, Brand Marketing
SVP, Brand Marketing
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$ 412000 - 434000
1 Vacancy
Job Description
Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the worlds stories Tubi offers the largest collection of on-demand content including over 275000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers the company is committed to putting viewers first with free accessible entertainment for all.
About the Role:
The SVP Brand Marketing will lead the charge in making Tubi a household name. This isnt just about ads and promos its about staying true to our brand identity breaking through and keeping us in the cultural zeitgeist. At Tubi we put our viewers first and this role will be responsible for developing and executing initiatives to drive audience engagement viewer growth and brand love. This executive role involves overseeing brand campaigns audience insights creative development programming promotion social media brand partnerships and cross-platform marketing efforts to differentiate Tubi in the streaming landscape.
This hybrid role reports to the Chief Marketing Officer and can be based in Los Angeles San Francisco or New York City.
What Youll Do:
Set the Brand Strategy & Value Prop Positioning:
- Evolve Tubis brand identity to deepen awareness and emotional connection with a diverse set of audience cohorts.
- Use audience research and data to deeply understand viewer behavior brand health and cultural trends.
- Develop breakthrough campaigns that amplify Tubis unique value in the streaming space.
- Keep your finger on the pulse of culture entertainment trends and audience behaviors to inform brand and product positioning.
Content & Creator Go-To-Market:
- Lead the development of 360-degree marketing initiatives across digital social TV OOH experiential partnerships and product for brand and content initiatives.
- Partner closely with growth marketing creative content creator product and publicity teams to ensure campaigns drive awareness and viewer growth. Align brand identity with original and licensed programming.
- Leverage data-driven insights to optimize campaigns and maximize impact.
Consumer Engagement:
- Create innovative buzz-worthy activations that drive brand love and viewer acquisition.
- Lead social media and influencer marketing strategies to foster engagement and fuel fandom
- Ensure Tubi stays ahead of the curve with bold unexpected brand moments.
Champion Collaboration & Leadership
- Lead and inspire a high-performing team fostering a culture of creativity innovation accountability and excellence.
- Work cross-functionally with product content growth and broader FOX to align brand efforts with company goals.
- Drive relationships with agency partners to ensure we deliver the highest quality of work on time and on budget.
- Collaborate with B2B marketing on deeper value-added partnerships for our clients.
Your Background:
- 15 years of experience in consumer marketing with 5 years in a senior leadership role
- Experience in streaming media or consumer tech.
- Strong expertise in brand storytelling digital marketing social media product marketing and audience insights.
- Proven track record of developing high-performing teams and nurturing agency relationships.
- Ability to thrive in a fast-paced highly competitive media landscape.
- Proficiency in data analysis and familiarity with marketing analytics tools.
#LI-CN1 #LI-Hybrid
Pursuant to state and local pay disclosure requirements the pay range for this role with final offer amount dependent on education skills experience and location is is listed annually below. This role is also eligible for an annual discretionary bonus long-term incentive plan and various benefits including medical/dental/vision insurance a 401(k) plan paid time off and other benefits in accordance with applicable plan documents.
California New York City Westchester County NY and Seattle WA
$412000 - $434000 USD
Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:
- For US-based non-exempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve (12) weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs short-term disability policy. This time is 100% paid through a combination of any applicable state city and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time regular employees Tubi offers a monthly wellness reimbursement.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Required Experience:
Senior Exec
Employment Type
Full Time
