Marketing Strategy Senior Associate-Home Lending
Marketing Strategy Senior Associate-Home Lending
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Job Description
Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans help customers access equity in their homes service residential mortgage loans and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations reaching more than 70 million households.
As a Marketing Strategy Senior Associate on the Home Lending team you will support marketing objectives by driving towards market share growth customer engagement and integration across lines of business aligned with One Chase.
Job responsibilities:
- Understand commercial context through market competition and customer research
- Assess market opportunities through product mix Chase share and customer gap analysis
- Engage target audiences leveraging personalization for segments and personas using offline and digital assets along the homebuying journey across digital branch and advisor channels
- Develop compelling customer value propositions using test-and-learn methodologies while accounting for factors such as financial return execution constraints and risk & controls.
- Evaluate marketing effectiveness and develop recommendations to optimize performance
Required qualifications capabilities and skills:
- 5 years of experience in marketing strategy
- Marketing strategy: key concepts such as segmentation targeting lifecycle/journey messaging optimization and consumer experience.
- Strategic & Analytical thinking: management skills such as opportunity assessment issue disaggregation sizing prioritization hypothesis testing and execution planning
- Marketing communication: design and execution of multichannel marketing campaigns (owned media paid media branch local)
- Cross-functional execution: ability to work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights Product Decision Science and Finance
- Communication: build narratives around complex topics and communicating in written and verbal formats across functions and levels including senior leadership
- Advanced MS Excel and PowerPoint skills
- Bachelors degree from an accredited institution
Preferred qualifications capabilities and skills:
- Marketing technology: familiarity with modern marketing stacks across web mobile apps CRM CDP and marketing automation
- Learning agility: adapt to a dynamic environment across a variety of strategy and execution topics
- Home lending industry: understand industry drivers such as macroeconomic environment interest rates housing inventory regulatory environment pricing competitive landscape and consumer segments
- Masters degree/MBA in Marketing from an accredited institution
Required Experience:
Senior IC
Employment Type
Full-Time
