Dealership Community and Digital Marketing Manager

Position Title: Community and Digital Marketing Manager
Department: Marketing
Reports To: General Manager / Dealer Principal
Location: Parks Motor Group of Gainesville

Objective:

To increase community awareness trust and engagement by representing the dealership in local events forming partnerships and creating a consistent public presence across all relevant platforms including but not limited to social media. This position calls for hours of 9am - 6pm but often time outside that scope for community events and representations off property.

Key Responsibilities:

1. Community Engagement & Outreach

• Attend and represent the dealership at local events such as fairs charity fundraisers school activities sporting events and business expos.
• Organize and manage dealership-hosted events including car shows Cars & Coffee new model launch parties and community BBQs.
• Build and maintain relationships with local schools nonprofits and business organizations (e.g. Chamber of Commerce Rotary Club).
• Develop and oversee charity drives or sponsorship programs (e.g. school sports teams local first responders).

2. Local Business & Influencer Collaboration

• Partner with local businesses for cross-promotional opportunities (e.g. giveaways co-hosted events social media shout-outs).
• Identify and engage local micro-influencers content creators and community figures to help spread dealership awareness authentically.
• Coordinate community spotlight content featuring local businesses events or individuals to be shared on social media.

3. Content Creation & Public Relations

• Document all community involvement through photos videos and testimonials for use on social media website and press releases.
• Maintain and grow email lists and local media contacts to send press releases and event updates.
• Create Customer of the Month or Student Athlete of the Month spotlights to build emotional ties between the dealership and the community.

4. Digital Local Awareness Campaigns

• Launch geo-targeted social media ads promoting local events and community sponsorships.
• Promote dealership participation in local online forums event calendars and neighborhood platforms like Nextdoor.
• Ensure dealership branding is visible in the community via banners sponsorship signs event booths and merchandise.

5. Social Media Strategy and Execution

• Drive engagement leads and brand visibility for Parts Service and Sales through consistent strategic use of social media platforms tailored to dealership-specific goals.
• Create and maintain a daily content calendar across key platforms: Facebook Instagram TikTok YouTube Shorts and LinkedIn.
• Develop and publish engaging posts reels and stories that align with dealership goals and highlight:
• Sales Content: Inventory & promotions new vehicle arrivals monthly specials and trade-in incentives.
• Service Content: Seasonal maintenance tips department promotions discounts technician introductions and team member spotlights.
• Coordinate with Parts Service and Sales departments to gather real-time content and capture customer testimonials delivery photos and staff highlights.
• Monitor and respond to audience engagement (comments messages tags) within 24 hours to ensure timely and consistent customer interaction.
• Track and report on key social media metrics (reach impressions click-throughs lead generation) and adjust content strategy to improve performance.
• Ensure that all posts maintain consistent brand voice tone and dealership culture across platforms.

• Posting Frequency Requirements:

• Facebook: 12 posts per day inventory community events dealership updates
• Instagram: 1 post 1 story per day visual branding vehicle features team culture
• TikTok: 1 post every 12 days skits behind-the-scenes content educational and entertaining clips
• YouTube Shorts: 23 videos per week walkarounds customer experiences tips
• LinkedIn: 23 posts per week professional branding hiring business highlights

6. Monthly Key Performance Indicators (KPIs) to be turned in Daily Weekly Monthly to the General Manager:

• Number of community events attended or hosted per month
• Growth in local social media followers and engagement rates
• Community mentions partnerships and cross-promotions initiated
• Media features or PR stories generated
• Event attendance and lead capture effectiveness