Digital Media Manager
Digital Media Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Responsibilities
- Active participant in internal program kick-off meetings. Provides historical knowledge to help guide success metric benchmarks landing page content persona profiles etc.
- Assist in the creation management and optimization of paid search campaigns across platforms like Google Ads.
- Conduct keyword research and analysis to identify opportunities for campaign improvement.
- Support the implementation of programmatic campaigns on platforms such as DV360.
- Implement advanced targeting methods including audience segmentation and retargeting to reach the most valuable audiences and drive conversions.
- Works closely with the analytics team to ensure all tracking is in place and is working properly.
- Pulls platform reporting and provides analysis for Media Strategist.
Qualifications
- Bachelors degree in related field
- Minimum of three years of paid search experience managing online advertising campaigns ad servers and brand safety vendors
- Certifications in Google Search Display Mobile and Video preferred
- Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
- Flexibility & ability to work in a fast paced and dynamic environment
- A strong communicator with a can-do positive attitude and a strong desire to get things done
- The position is open to St. Louis MO or Chicago IL residents only.
Required Experience:
Manager
Employment Type
Full-Time
