Performance Marketing Specialist (Paid Search) â Remote
Performance Marketing Specialist (Paid Search) â Remote
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Job Description
Exceptional career opportunity with leading Australian online education provider
100% remote role with flexible working arrangements
Manage 7-figures in annual ad spend
Join our dynamic marketing team at AIB. We are the practical business school fully online and the home of Australias Largest Online MBA.
About the Role
As the Performance Marketing Specialist (Paid Search) youll play a critical role in driving student enrolments through innovative data-led search campaigns. Working closely with a passionate and high-performing marketing team and reporting to the Head of Digital youll use your expertise to develop and execute strategies that effectively engage prospective students.
Youll manage significant budgets across multiple regions optimising for key performance metrics such as leads CPL applications and cost-per-application. With a strong analytical mindset youll identify growth opportunities and deliver insights that shape strategic decisions.
This role is ideal for a results-focused marketer with a proven track record in lead generation for long-consideration products or services. Its a hands-on position that requires a willingness to go deepanalysing and refining campaigns at a granular level rather than applying surface-level optimisations often seen when juggling multiple client accounts.
Responsibilities:
- Search Advertising Excellence: Own and optimise paid search campaigns across Google Ads and Microsoft Ads to drive high-quality leads and student enrolments at efficient costs.
- Campaign Strategy: Plan and execute full-funnel data-led paid search campaigns aligned to business goals and KPIs (e.g. cost-per-lead cost-per-app cost-per-enrolment). Manage everything from keyword research and bidding strategies to creative development and post-click optimisation.
- Creative Development: Collaborate with the content and creative teams to craft compelling high-converting ad copy tailored to audience intent and stage of the decision journey.
- A/B Testing: Develop and run structured A/B tests on ad copy extensions bidding strategies landing pages and audiences to continuously optimise performance.
- Audience Targeting: Utilise advanced segmentation and remarketing strategies to optimise full-funnel campaign performance driving lead acquisition and conversion.
- Budget Management: Confidently manage large-scale budgets strategically allocating spend to maximise ROI and scaling campaigns that deliver results.
- Reporting & Analytics: Use tools such as Google Ads Microsoft Ads Google Analytics 4 (GA4) Supermetrics and Data Studio to analyse performance and deliver actionable insights for continuous optimisation.
Requirements:
- 5 years of hands-on experience directly managing paid search campaigns and driving performance.
- Proven experience managing large-scale Google Ads campaigns with a focus on ROI for a single business.
- Demonstrated expertise in lead generation and optimising full-funnel metrics including leads SQLs applications and enrolments.
- Experience with additional Google Ads products such as Performance Max Display and YouTube.
- Skilled in crafting impactful ad copy and applying creative insights to enhance campaign results.
- Strong understanding of bidding strategies offline conversions CAPI quality score optimisation and custom audience targeting.
- Advanced Excel skills and a sharp analytical mindset with the ability to extract actionable insights from complex datasets.
- Experience working with high-consideration products or services ideally in education or a related field.
- Bachelors degree in Marketing Business or a related discipline is preferred.
Whats in it for you
Remote Position: Work from the comfort of your home
Work with Purpose: AIB is Australias largest online MBA provider. Be part of something bigger as you help people achieve life-changing educational goals.
Career Development: Enjoy $500 annually for accredited courses and training plus regular in-house sales training from industry experts to build and advance your sales career.
Exclusive Perks: As an AIB staff member you have an exclusive discount to study your MBA access to LinkedIn Learning plus special MBA discounts for family and friends.
Wellness Support: Access our Employee Assistance Program and take advantage of novated leasing and salary-sacrificing options.
AIB is an equal opportunity employer who prides itself on fostering a diverse and inclusive workplace. We encourage everyone of all ages genders and backgrounds to apply. Candidates with a disability or requiring adjustments to be at your best will be provided with additional support.
TO APPLY
To apply please submit your resume and cover letter addressing your suitability by clicking the Apply button.
For a confidential discussion please contact us by email at
Required Experience:
IC
Employment Type
Full-Time
