Digital Marketing Specialist
Digital Marketing Specialist
Posted on :
06-07-2025
Employer Active
1 Vacancy
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Job Description
About MyClassboard:
MyClassboard is a comprehensive school management software platform designed to simplify and streamline school operations. We serve thousands of schools across India and abroad offering innovative solutions to drive digital transformation in the education sector.
Role Summary:
We are looking for a passionate and results-driven Digital Marketing Specialist to manage all digital marketing efforts including SEO SEM social media email marketing and lead generation campaigns. The ideal candidate should be creative analytical and experienced in executing data-backed strategies that drive online presence and customer acquisition.
Key Responsibilities:
SEO & SEM:
- Implement and manage on-page and off-page SEO strategies.
- Run and optimize Google Ads (Search Display YouTube) and Meta Ads (Facebook/Instagram).
- Perform keyword research and competitor analysis.
Social Media Marketing:
- Plan and execute campaigns on platforms like LinkedIn Facebook Instagram and YouTube.
- Monitor engagement reach and conversions from social campaigns.
Email Marketing:
- Create schedule and manage email campaigns (newsletters promotional emails follow-ups).
- Analyze open rates CTRs and optimize for performance.
Content Marketing:
- Collaborate with content writers and designers to create landing pages blog posts creatives etc.
- Ensure content aligns with SEO best practices and campaign objectives.
- Analytics & Reporting:
- Use Google Analytics Search Console and other tools to track and report on website performance and campaign ROI.
- Provide insights and recommendations for continuous improvement.
Requirements:
- Bachelors or Masters degree in Marketing Business or a related field.
- 13 years of proven experience in digital marketing roles.
- Proficiency in Google Ads Google Analytics SEO tools (Ahrefs SEMrush etc.) Email Marketing tools and Social Media Platforms.
- Strong analytical communication and project management skills.
- Experience in the EdTech industry or SaaS industry is a plus.
Required Experience:
Unclear Seniority
Employment Type
Full Time
Department / Functional Area
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