JOB DESCRIPTION
As a Performance Marketing Specialist youll Play a crucial role in developing and implementing high-impact advertising strategies for our diverse Portfolio of clients. Youll have the Opportunity to work on exciting Projects collaborate with a talented team and contribute to our clients digital success.
RESPONSIBILTIES-
- Developing comprehensive performance marketing strategies aligned with business goals and objectives.
- Planning executing and optimizing performance marketing campaigns across various digital channels such as search engines social media platforms display networks and affiliate networks.
- Managing paid advertising campaigns including pay-per-click (PPC) campaigns on search engines and social media platforms.
- Analyzing campaign data and performance metrics to evaluate the effectiveness of marketing efforts. This includes monitoring key performance indicators (KPIs) conducting A/B tests etc.
- Identifying opportunities to improve website and landing page conversion rates through data analysis user experience optimization and implementing testing methodologies.
-Managing performance marketing budgets and ensuring efficient allocation of resources across campaigns and channels.
- Collaborating with external agencies vendors and technology partners to leverage their expertise and tools for campaign tracking and reporting.
QUALIFICATIONS-
- Proven experience managing Google Ads campaigns optimizing Performance and delivering measurable results.
-effective communication project management and coordination to ensure seamless of campaigns.
-Staying up-to-date with the latest trends tools and best practices in performance marketing
- In-depth knowledge of Google Ads Google Analytics and other relevant digital marketing tools. complex data and make data-driven decisions complex data and make data-driven decisions
- Excellent communication and collaboration skills to work effectively in a team-oriented environment. Creative thinking and Problem-solving abilities to develop innovative advertising strategies.
Experience 4-10 years
Work mode- Work from Office
Location- Gurgaon
communication,conversion rate optimization,budget management,search,ppc campaigns,optimizing performance,data,campaigns,digital,google analytics,advertising,platforms,google,linkedin,data analysis,digital marketing,collaboration,performance marketing,meta,google ads,a/b testing,project management,creative problem solving