To lead and execute international market development strategies for transmission line hardware focusing on market penetration brand visibility and strategic partnerships in targeted global regions.
Responsibilities:
- Operational
- Adapt and localize marketing content for different geographical regions.
- Manage website localization and ensure international SEO effectiveness.
- Oversee digital marketing initiatives across global platforms including email campaigns social media and paid media.
- Evaluate performance of campaigns using key metrics (KPIs) prepare reports and optimize efforts based on data analysis.
- Coordinate with product and technical teams to align product offerings with international customer needs.
- Identify establish and manage relationships with foreign distributors agents and marketing partners.
Internal interface
- Sales Team Aligning sales objectives with international marketing strategy.
- Product Development and amp; Engineering Team Understanding product features and customer requirements.
- Finance and amp; Commercial Teams Budget planning pricing strategy and commercial documentation.
- Digital and amp; IT Teams For website localization CRM integration and technical support.
- Senior Management Strategic alignment and performance reporting
and nbsp;
External interface
- Distributors / Agents / Clients Business development and support.
- Marketing Agencies (International) Creative and campaign .
- Industry Forums / Trade Bodies For market intelligence and visibility.
- Regulatory Bodies Compliance and certifications in target markets
Education: and nbsp; Bachelors degree in Marketing International Business or related disciplines.
Masters degree (MBA or equivalent) preferred- International marketing
Experience: and nbsp;
- 56 years of marketing experience preferably in international markets. Preferably south African market
- Industry preference: Transmission Line Hardware / Tower / Conductor / Insulator industries
Functional Skills:
International market research and entry strategies
Digital marketing (SEO PPC social media)
CRM and marketing automation tools
Website localization and translation workflows
Strategic planning and
Data-driven campaign management
and nbsp;
Behavourial skills:
Strong communication and interpersonal skills
Cross-cultural sensitivity and adaptability
Analytical mindset with problem-solving skills
Proactive and self-motivated
Collaborative team player
Results-oriented with attention to detail
and nbsp;