Senior Event Marketing Manager
Senior Event Marketing Manager
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Job Description
At Podium our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real paying customers. Every day millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.
Our work and focus on helping local businesses thrive has been recognized across the industry including Forbes Next Billion Dollar Startups Forbes Cloud 100 the Inc. 5000 and Fast Companys Worlds Most Innovative Companies.
At Podium we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass guiding daily behavior and decision-making and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission Podium will be a great place for you!
Role Overview:
Were looking for a high-performing Event Marketing Manager who thrives in fast-paced environments and brings a founders mindset to our event strategy. This role is ideal for someone with 47 years of hands-on experience in trade show marketing and a demonstrated ability to think critically move fast and drive measurable results.
Youll lead the development and execution of Podiums trade show presencenot as standalone events but as fully integrated campaignsworking across marketing and sales functions to amplify brand impact drive pipeline and maximize ROI. This is a highly cross-functional role that demands strong execution performance accountability and a deep understanding of how trade shows fit into broader marketing and revenue be part of a bold collaborative and execution-focused team with high standards and a clear mission. Were growing fast and this role offers the opportunity toown strategy and execution influence cross-functional campaigns and shape how Podium shows up in the market.
Key Responsibilities:
Integrated Trade Show Strategy & Execution
- Own and execute Podiums trade show program taking an integrated marketing approach that connects pre-show promotion on-site activation and post-show follow-up across digital content and outbound channels.
- Identify and prioritize the right trade shows based on business goals and market dynamics building cross-channel plans that align with demand generation and brand objectives.
- Bring a deep understanding of our target audiences and industries to guide strategy and messaging across the event lifecycle.
Performance-Driven Execution
- Manage all logistics operations and vendor relationships to ensure seamless show execution.
- Drive measurable outcomes by aligning trade shows to pipeline goals and sales enablement strategies.
- Ensure events are planned with performance metrics in mind including sourced revenue MQLs SQLs ACV and mostly cost per lead.
- Own event budgeting and spend analysis continuously optimizing execution strategies to maximize efficiency and ROI.
Cross-Functional Collaboration
- Work with Product Marketing Demand Gen Sales SDRs and Brand teams to develop cohesive campaign assets messaging and follow-up strategies.
- Partner with RevOps and Marketing Ops to track performance and build dashboards that capture ROI across touchpoints.
Brand Representation & On-Site Experience
- Deliver an exceptional on-site brand experience including booth design demos and staff training.
- Maintain consistency across all branded materials and interactions while innovating on how Podium shows up in the market.
- Explore new event formats and audience engagement strategies to elevate Podiums presence and adapt to evolving market trends.
Post-Event Insights & Optimization
- Lead debriefs and performance reporting synthesizing what worked and what didnt across marketing and sales activities.
- Apply findings to continuously improve future event and campaign strategy.
Qualifications & Skills:
- Must be able to come into the office Mon-Fri.
- 47 years of event marketing experience with deep trade show ownership and cross-functional collaboration.
- Experience executing trade shows as part of multi-channel marketing campaigns (e.g. outbound email paid content product marketing).
- Proven track record of taking initiative and delivering measurable outcomes tied to pipeline and lead generation goals.
- Strong critical thinking and strategic planning skills able to break down goals and formulate clear impactful tactics.
- Demonstrated ability to move quickly solve problems independently and push for innovation and efficiency.
- Performance-oriented mindset with a solid grasp of event ROI and campaign attribution.
- Excellent communication and collaboration skills with the ability to lead across departments and clearly articulate plans.
- Familiarity with CRM marketing automation and event management platforms.
- Bachelors degree in Marketing Business or a related field.
- Willingness to travel for events as needed.
Benefits
- Open and transparent culture
- Life insurance long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time plus three 4-day summer holiday weekends
- Excellent medical dental and vision benefits
- 401k Plan with competitive company matching
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center subsidized for employees
- Additional benefits for fully remote employees
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender national origin sexual orientation gender identity or expression age disability genetic information marital status or veteran status
Required Experience:
Manager
Employment Type
Temp
