Loyalty Program Experience & Partnerships Manager
Loyalty Program Experience & Partnerships Manager
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Job Description
OUTGROWN YOUR OWN BACKYARD COME PLAY IN OURS.
At Columbia were as passionate about the outdoors as you are. And while our gear is available worldwide were proud to be based in the Pacific Northwest where natural wonders are our playground.
Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: Its perfect. Now make it better. As pioneers of relentless improvement we are constantly evolving.
We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.
And we believe in you.
ABOUT THE POSITION
As our Loyalty Program Experience & Partnerships Manager youll be the creative force redefining why customers join engage and stay with Greater Rewards. From initiative ideation to omnichannel storytelling youll craft member experiences that fuel acquisition frequency and brand love across the US & Canada. In this role youll contribute to overall program strategy by bringing forward insights member feedback and growth opportunities that inform how we evolve Greater Rewards. You will collaborate on overall program strategy and take lead on high-impact activations like promotions limited-time activations events product exclusives and strategic partnerships that surprise delight and re-engage members throughout the year.
HOW YOULL MAKE A DIFFERENCE
- Build the annual promotion & content calendar; brief creative teams on campaigns that span email SMS social and instore.
- Own execution and creative strategy for limited-time promotional moments and exclusive access campaigns.
- Partner with CRM team on segmentation and journey strategy to deploy personalized messaging that drives frequency and spend.
- Run a robust testandlearn program (A/B multivariate holdout panels) and socialize wins across the org.
- Scout and negotiate brand & partner collaborations (events experiential rewards 3rdparty perks). Design surprise-and-delight activations and short-term experiential campaigns to amplify program engagement and brand affinity.
- Present growth cases and postmortems to executives; influence program and funding decisions with clear ROI narratives and strategic foresight.
- Present growth cases and postmortems to executives; influence funding decisions with clear ROI narratives.
- Mentor peers and junior marketers elevating creative thinking and customercentricity.
YOU ARE
- A strategic storyteller who thinks like a marketer and acts like a product owner.
- Equal parts leftbrain/rightbraincomfortable debating loyalty economics or moodboarding new benefit visuals.
- Energized by blanksheet ideation and fastpaced experimentation.
- Obsessed with connecting data insights to human emotion.
YOU HAVE
- Bachelors degree or equivalent experience.
- 810 years in Loyalty CRM and brand marketing with a focus on customer engagement and membership programs.
- Demonstrated success designing benefits campaigns and partnerships that grow active membership and revenue.
- Deep understanding of segmentation personalization and A/B testing methodologies.
- Fluency in creative briefing journey mapping and performance storytelling to senior leaders.
#LI-JD1
This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.At Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.Required Experience:
Manager
Employment Type
Full-Time
