GTM Sales Strategy Model Lead, AWS Global Sales Operations
GTM Sales Strategy Model Lead, AWS Global Sales Operations
Posted on :
05-07-2025
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1 Vacancy
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Job Description
The AWS Go-to-Market (GTM) Sales Strategy Model Lead is a high-impact leadership position responsible for defining executing and optimizing go-to-market strategies across AWSs product and service offerings. This role is central to ensuring that AWS products reach the right market segments with the most effective strategies driving growth and market penetration. The GTM Strategy Lead will work closely with cross-functional teams including Sales Operations Finance and Product to identify new growth opportunities oversee launches and improve sales and marketing effectiveness.
Key job responsibilities
- Lead the development and execution of a comprehensive of data-driven GTM frameworks including segmentation modeling sales coverage optimization productivity metrics design sales capacity planning ensuring alignment with AWSs overall business goals and market opportunities.
- Leverage historical performance data and market analysis to identify growth drivers assess opportunities build ROI models and frameworks that inform strategic investment decisions.
- Collaborate with Sales and Operations teams to develop innovative sales models pricing strategies and distribution channel plans.
- Conduct ongoing market research and gather customer insights to refine GTM strategies ensuring AWS stays ahead of market trends and competitive pressures.
- Design and implement sales enablement programs that equip the sales teams with the tools training and insights needed to succeed in the field.
- Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies providing regular insights and recommendations for improvement to executive leadership.
- Partner with key stakeholders across AWS including Product Marketing Sales and Operations to ensure seamless execution of GTM plans.
- Lead efforts in market analysis and competitive intelligence sharing insights and best practices across AWS teams.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
About Sales Marketing and Global Services (SMGS)
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
- 10 years in sales sales operations or marketing program management preferably within a technology or software environment.
- 5 years of strategic experience either in a top-tier consulting firm or within a corporate/sales strategy function.
- Proven track record in designing and implementing GTM sales models including experience with market segmentation sales coverage design channel readiness and sales strategy.
- Understanding of B2B sales and marketing environments with expertise in direct and indirect sales channels.
- Problem-solving analytical and communication skills with the ability to synthesize complex information and raw data into actionable insights.
- Experience in designing and implementing annual sales planning account selection segmentation or compensation strategy.
- Demonstrated ability to work effectively with senior sales leadership aligning GTM strategies with corporate initiatives while considering change management.
- Strong analytical mindset with proficiency in business forecasting sales reporting and market intelligence tools.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $143400/year in our lowest geographic market up to $237100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Key job responsibilities
- Lead the development and execution of a comprehensive of data-driven GTM frameworks including segmentation modeling sales coverage optimization productivity metrics design sales capacity planning ensuring alignment with AWSs overall business goals and market opportunities.
- Leverage historical performance data and market analysis to identify growth drivers assess opportunities build ROI models and frameworks that inform strategic investment decisions.
- Collaborate with Sales and Operations teams to develop innovative sales models pricing strategies and distribution channel plans.
- Conduct ongoing market research and gather customer insights to refine GTM strategies ensuring AWS stays ahead of market trends and competitive pressures.
- Design and implement sales enablement programs that equip the sales teams with the tools training and insights needed to succeed in the field.
- Establish KPIs and tracking systems to monitor the effectiveness of GTM strategies providing regular insights and recommendations for improvement to executive leadership.
- Partner with key stakeholders across AWS including Product Marketing Sales and Operations to ensure seamless execution of GTM plans.
- Lead efforts in market analysis and competitive intelligence sharing insights and best practices across AWS teams.
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
About Sales Marketing and Global Services (SMGS)
AWS Sales Marketing and Global Services (SMGS) is responsible for driving revenue adoption and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
- 10 years in sales sales operations or marketing program management preferably within a technology or software environment.
- 5 years of strategic experience either in a top-tier consulting firm or within a corporate/sales strategy function.
- Proven track record in designing and implementing GTM sales models including experience with market segmentation sales coverage design channel readiness and sales strategy.
- Understanding of B2B sales and marketing environments with expertise in direct and indirect sales channels.
- Problem-solving analytical and communication skills with the ability to synthesize complex information and raw data into actionable insights.
- Experience in designing and implementing annual sales planning account selection segmentation or compensation strategy.
- Demonstrated ability to work effectively with senior sales leadership aligning GTM strategies with corporate initiatives while considering change management.
- Strong analytical mindset with proficiency in business forecasting sales reporting and market intelligence tools.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $143400/year in our lowest geographic market up to $237100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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