Senior Manager, B2B Marketing Operations - Mobile
Senior Manager, B2B Marketing Operations - Mobile
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Job Description
Position Summary
Headquartered in Ridgefield Park N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.People Excellence Change Integrity Co-Prosperity
Role and Responsibilities
The Senior Manager of B2B Marketing Operations will report to the Director of B2B Marketing and is responsible for developing all vertical/product marketing execution strategies through quantitative and qualitative data-driven analysis of full funnel marketing KPIs. This role will provide guidance and leadership to inform the executive team of the core industry marketing engagement tactics and investments to reach critical product/vertical audiences through various routes to market. The Sr. Manager will be responsible for ensuring effective communication and alignment across all marketing teams within B2B and across the greater Samsung business.
Core Responsibilities:
- Create performance management KPIs and provide analysis of the outcomes to inform future state marketing
- Advance and evangelize marketing campaign strategies that showcase Samsung as an industry leader for core vertical solutions.
- Develop investment mix models that deliver strong ROI campaigns through our owned and partner-led marketing teams.
- Continuous analysis of the market with focus on core industry verticals (ex: Retail Finance Manufacturing) to understand their audience demographics engagement platforms and our competitive positioning.
- Provide selection criteria direction and budget management to multiple 3rd party agencies to provide outsourced campaign performance evaluation.
- Accountability for comprehensive full-year (by month) marketing budget including allocation/communication to cross-functional teams submission of marketing plans alignment with financial operations to ensure budgetary controls and in-cycle adjustments to ensure full utilization.
- Ad-hoc requests: Excel Reports Strategy Decks
Market & Competitive Analysis:
- Competitive analysis of our top competitors positioning projected investments and marketing execution to create benchmarks for ensuring Samsung showcases itself as a best-in-class brand inside our targeted industry verticals.
- Develop a deep understanding of the sales process across all product categories and routes-to-market (IT Channel Carrier Digital Events and Sales Enablement).
Skills and Qualifications
Minimum Qualifications
- Bachelors Degree required
- 10 years relevant experience
- Experience with commercial technologies or consumer electronics
- Excellent written & oral communication skills with proven ability to provide clarity in complex situations
- Experience producing highly effective presentations to communicate with internal and external customers and executives.
- Passion for creating great customer experiences and for solving problems
- Ability to work independently quickly and thoroughly to prioritize and complete tasks and meet deadlines
- Highly motivated and self-driven
- Team player and ability to collaborate with cross-functional stakeholders for best outcomes
- Organized detailed goal-driven and achievement-oriented
- Able to critically evaluate data and plans
- Able to think strategically and tactically
- Comfortable with a highly dynamic and changing work environment
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Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many more. In addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Senior Manager
Employment Type
Full-Time
