Senior Staff Lifecycle Marketing Manager

The role:

Were hiring a Senior Staff Lifecycle Marketing Manager to lead from the front on a highly visible hyper-growth product vertical responsible for a significant share of business unit revenue.

This is not a conventional CRM role youll set the vision build new systems and steer cross-functional partners and stakeholders across Product Marketing EPD Operations Sales Data Science and Executive Leadership through ambiguity and accelerated growth.

Your job isnt just to manage campaigns its to wrangle complexity push creative boundaries and deliver outsize impact in a business environment that moves fast and expects even faster results. Youll partner directly with senior stakeholders to define aggressive yet meaningful goals and help shape the future trajectory of one of our companys most promising verticals.

What youll do:

• Influence: Earn trust from senior stakeholders through confident perspective clear communication and consistent delivery.
• Advocate: Champion the resourcing tooling and prioritization required to unlock the teams full growth potential.
• Architect: Design big-picture lifecycle infrastructure that aligns strategic goals with technical and operational constraints at a system level.
• Navigate: Lead execution through complex constraint-heavy environments by surfacing bottlenecks influencing priorities and proactively managing risk.
• Translate: Turn executive direction into clear actionable lifecycle programs articulating trade-offs dependencies and measurable outcomes.
• Motivate: Inspire your team with a bold forward-looking vision that drives innovation while staying grounded in business impact.
• Collaborate: Work cross-functionally with Product Marketing EPD Sales Operations and Data Science to embed lifecycle logic across the customer experience
• Mentor: Uplevel lifecycle maturity across the org by coaching beyond your team and shaping how lifecycle strategy is applied at scale.
• Communicate: Deliver strategic insights and program updates with clarity and confidence especially to VP and C-suite stakeholders.
• Establish: Build and scale a rigorous culture of testing iteration and insight-driven lifecycle evolution.

What youll need:

• Bachelors Degree ideally in Business Finance Marketing or a technical field (or equivalent)
• 12 years of lifecycle marketing CRM or growth experience in B2C digital products; fintech subscription or behavioral-change domains are strongly preferred.
• Scale: demonstrated experience delivering hyper-scale growth (3-10x YoY).
• Team Leadership: experience leading a senior-level team (at least 2).
• Background in organizational change or helping teams adopt new ways of working particularly during hyper-growth or post-reorg phases.
• A proven track record of bringing focus and stability to ambiguous fast-changing or high-pressure environments in a matrixed or global organization.

• Ownership Scope: experience owning at least $100M in annual revenue and/or 60% of the business revenue.
• Deep expertise in lifecycle infrastructure and architecture: journeys triggers experiments personalization and user segmentation at scale.
• Fluent in martech and data: Braze Amplitude SQL database architecture
• Strong EQ and influence: ability to foresee and guide organizational change not just adapt to it.
• A history of stepping into informal leadership roles outside your core remit shaping culture onboarding others or leading cross-functional initiatives.
• Past role as a thought leader or internal evangelist for lifecycle or growth marketing influencing strategy beyond team boundaries.
• A builders mindset with executive presence equally comfortable creating new frameworks and confidently aligning cross-functional leaders around them

Nice to have:

• Masters degree in business administration finance or technical field
• Background in fintech behavioral economics or industries requiring high trust and regulatory consideration.
• Passion for personal finance economic empowerment or mission-driven tech products.
• Familiarity with predictive or AI-driven journey orchestration dynamic content systems or real-time personalization.
• Proficiency in querying and interpreting data using SQL Looker or similar tools beyond standard dashboards.
• Demonstrated ability to scale lifecycle programs globally or across multiple product surfaces (e.g. web mobile in-product).
• Exposure to pricing monetization or revenue strategy work in collaboration with product or finance teams.

Required Experience:

Manager