Marketing Manager Database Analytics
Marketing Manager Database Analytics
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Summary:
Reporting to the Vice President of Marketing the Marketing Manager for Data Analytics is responsible for developing the marketing database and conducting research and analysis that delivers insights to improve company performance and support sales and service channels. An associate in this position is expected to demonstrate proficiency in the following competencies: Analytical/Business Acumen Customer Focus End to End Business Approach.
Essential Functions:
Analytical/Business Acumen
- Leads efforts to perform and complete primary market research to understand sources of growth and profitability
- Conducts ongoing and ad-hoc analysis to support/drive marketing strategy
- Use statistical analysis to measure results of marketing campaigns
- Leads analysis and implementation of annual price adjustment review
- Relies on extensive experience and judgment to plan and accomplish goals
Customer Focus
- Designs and implements marketing databases
- Develops targeted marketing campaigns and is responsible for data extraction list or lead generation and evaluating effectiveness of marketing campaigns
- Directs field resource activity quarterly to target desirable segments products and prospective customers
- Analyzes and manages fleet routing and sales territory alignment using analytic software tools.
End To End Business Approach
- Coordinates/monitors tactical marketing plans to identify and convert prospective customers
- Manages analytic pricing model and evaluates field compliance and effectiveness
Required Skills & Abilities:
- Strong data management experience and analytical abilities
- Demonstrated high proficiency with Microsoft Excel
- Knowledgeable with advanced statistical analysis and research methodologies
- Experience with Access and Oracle databases a plus
- Strong communication skills; demonstrated ability to form a narrative based on the data. Define the what and why.
- Ability to work with in cross-functional teams (Marketing Finance IT Field Operations Sales)
- 5 years of progressive experience analyzing disparate sources of customer data to identify compelling new insights
- Experience with B2B marketing management consulting or marketing research.
- Demonstrates required discipline and organization skills to deliver on project plans and commitments
Physical Requirements:
The position requires prolonged sitting frequent use of a computer and office equipment occasional lifting of up to 15 pounds basic mobility within an office environment and the ability to see hear and communicate effectively in a typical professional setting.
Required Credentials:
- BA degree in Marketing Business Administration or related field required
About Nixon Medical
For more than 55 years Nixon Medical has been a trusted leader in providing premium medical apparel and linens to outpatient healthcare centers. Our commitment to exceptional service has earned us partnerships with some of the largest regional health systems in the United States and we proudly serve over 10000 locations every week. As a mission-driven organization weve built an award-winning workplace culture rooted in respect integrity and growth. Our mission to grow and create opportunities that enrich each others lives comes to life through a culture focused on helping our associates become the best versions of themselves while empowering our customers to deliver outstanding patient care.
Nixon Medical is proud to partner with Work Step a cutting-edge text messaging-based associate feedback platform to drive an amazing culture of associate engagement and continuous improvement.
We believe to grow and create opportunities that enrich each others lives opportunities must be available to all. Our commitment to having a diverse equitable and inclusive workforce will strengthen our progress to continue offering long-term career opportunities while providing best in class solutions for our customers.
Disclaimer:
This description does not state or imply that the duties listed above are the only duties to be performed by the Associate. Associates are required to follow job-related instructions and perform other job-related activities requested by their supervisor. All requirements are subject to possible modifications in order to provide a reasonable accommodation to individuals with physical or mental disabilities as defined in the Americans with Disabilities Act. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other Associates.
Nixon Medical is an equal opportunity employer.
#IND1
Required Experience:
Manager
Employment Type
Full Time
