Performance Marketing Manager Grant Road Location
Performance Marketing Manager Grant Road Location
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Job Description
Job Description:
1. Paid Advertising & Performance Campaigns
Execute high-converting ad campaigns across Google (Search Display Shopping) Meta
(Facebook/Instagram) YouTube Amazon Advertising and Flipkart Ads.
Manage end-to-end campaign lifecycle planning targeting creative briefing budget
allocation bid strategies execution and real-time optimization.
Drive performance goals like ROAS conversions CAC CTR and retention.
Closely monitor ad spend vs. sales and manage campaign performance down to SKU
level.
2. D2C Growth (Website)
Own performance strategyincluding traffic acquisition funnel
optimization retargeting and first-party data usage.
3. Analytics Reporting & Budgeting
Build comprehensive dashboards using GA4 Shopify Analytics Meta Insights and other
tools to track and report campaign performance daily weekly and monthly.
Forecast spends estimate returns and adjust strategies based on seasonality product
focus and inventory.
Perform cohort analysis user journey audits and channel attribution studies.
4. Creative & Communication Inputs
Develop campaign briefs for designers and video teams based on ad performance and
product USPs.
Identify top-performing hooks formats (carousel vs. reel vs. banner) and optimize based
on engagement metrics.
5. Growth Experiments & Innovation
Run A/B tests for copy creatives audience segments geographies and platforms.
Explore new platforms like Quora LinkedIn Ads influencer boost campaigns and
performance-based affiliate networks.
Qualifications & Skills
Must-Have:
Bachelors/Masters degree in Marketing Communications or a related field.
36 years of performance marketing experience in D2C e-commerce or a fast-paced
consumer brand.
Strong hands-on experience in Meta Ads Google Ads Amazon Ads Flipkart PLA and
retargeting platforms (Criteo Taboola etc.).
Familiarity with Shopify GA4 GTM Facebook Pixel and remarketing workflows.
Understanding of CAC LTV ROAS retention customer funnel and attribution models.
Good-to-Have:
Experience scaling a Shopify store or managing festive / BBD sale campaigns.
Worked in a mobile accessories electronics or consumer tech brand.
Exposure to email marketing tools like Klaviyo Mailchimp or MoEngage.
Familiarity with affiliate/influencer performance networks.
Additional Details :
1. Working Days : 6 Days (Mon to Sat)
2. Working time : 10:00 AM to 7:00 PM
3. Gender Male / Female
4. Interview rounds : 2
5. Interview Mode : 1st round (Virtual) 2nd round (F2F)
6. Qualification : Graduate
7. Communication Skills : Average
8. Age : Upto 38 Years
9. Location : Grant Road
10. Benefits : PF & Gratuity
Interested can share updated cv Whats app :
Required Experience:
Manager
Employment Type
Full-Time
