Senior Communications Officer, CBC Toronto (English Services) (Telework/Hybrid)
Senior Communications Officer, CBC Toronto (English Services) (Telework/Hybrid)
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Job Description
Position Title:
Senior Communications Officer CBC Toronto (English Services) (Telework/Hybrid)Status of Employment:
Temporary Long-Term (Fixed Term)Position Language Requirement:
EnglishLanguage Skills:
English (Reading) English (Speaking) English (Writing)Work at CBC/Radio-Canada
At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
:59 PMThis is a 12-months temporary opportunity backfilling a parental leave.
Your role
CBC Toronto is looking for a Senior Communications Officer to join the CBC Marketing Communications and Brand team in Ontario.
The successful candidate will develop and execute strategies projects and initiatives to support CBCs digital radio and television programming and products community engagement efforts and public outreach in the GTA and Ontario wide.
This position requires someone with a passion for content and a flair for authentically connecting with audiences. You bring an innovative spirit to your work and thrive in fast paced environments. You will understand the diverse and changing population in the GTA and the importance of broadening the range of perspectives experiences and points of view reflected on our programming especially those from people who have been traditionally underrepresented in the media.
Your experience demonstrates drive and initiative creativity strategic thinking and a firm knowledge and understanding of industry best practices as well as sound judgement and consistency. Youre equally comfortable in both a highly collaborative environment and working independently. You value diversity of thought and experience and strive to create a work culture that is highly collaborative inclusive and respectful.
In this role you will report to the Senior Manager of Communications Marketing and Brand for Toronto Ottawa and Ontario Regions.
This position requires hybrid in office presence in the CBC Toronto Broadcasting Centre.
Your responsibilities:
Advance a strategic shift to grow CBCs connections with younger diverse audiences creating strategies to identify new audiences and reach people where they are.
Lead and develop community engagement for CBC in the GTA and Ontario. Work closely with community partners and editorial colleagues on station initiatives outreach opportunities community events and stakeholder engagement.
Develop and implement strategic integrated marketing plans to promote our programming and the CBC brand across all platforms (social digital radio TV).
Create and executive innovative paid social media advertising strategies that promote awareness and attendance for our campaigns and events with new audiences
Execute manage and monitor campaigns from conception to implementation analyzing performance and optimizing content.
Craft dynamic presentations that exemplify the success of a campaign with key learnings.
Demonstrated public speaking and networking skills.
Collaborate with teams across CBC to elevate national priorities and campaigns.
Cultivate and manage relationships with internal and external partners.
Create and develop promotional concepts approaches and campaigns that promote brand initiatives along with our strategic priorities.
We are looking for a candidate with the following:
A strong proven connection to the communities we serve in GTA and throughout Ontario and experience in developing strategies to connect with new younger and more diverse audiences
Superior social media marketing skills with a keen understanding of digital/social trends and demonstrable success in creating and executing strategies/campaigns and managing business channels.
Superior writing editing and proofreading skills with exemplary attention to detail and ability to adapt writing for different audiences and platforms.
Strong organization and time management skills with the ability to manage multiple projects on tight deadlines.
Demonstrated ability to successfully plan and coordinate events and forums (in-person and virtual).
Superior negotiation skills with the ability to navigate complex issues to bring about an agreement.
Ability to create and execute paid advertising strategies analyze results and adjust tactics to increase engagement.
Ability to leverage research data to drive marketing decisions.
Experience with Canva with an understanding of print and digital specs for creative outputs.
A results-oriented enthusiastic and reliable team player with excellent interpersonal skills a demonstrated solutions-focus and a positive attitude.
Excellent working knowledge of Google Suite tools (Docs Drive Sheets Slides Calendar Meet).
A strong desire to live and promote the values of diversity inclusion and a respectful work culture.
Knowledge of languages other than English is considered an asset.
Ability to work in the CBC Toronto office and the ability to travel to locations across Ontario.
Flexibility in work hours as operations demand including the ability to work shift work including evenings weekends and holidays as required.
Post-secondary education in communications/public relations or marketing with five or more years of experience or an equivalent combination of education training and experience.
Must possess a valid drivers licence as well as a driving record that meets the minimum requirements of CBC/Radio-Canadas insurance company.
Think this job is meant for you but worried you dont have it all At CBC/Radio-Canada we recognize that not everyone takes the same path when it comes to building their skills. If you feel you meet most of the qualifications and you are excited by the possibility of adding to the rich culture of the CBC take a chance and express your interest by applying now!
Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.
Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest but only candidates selected for an interview will be contacted.
As part of our recruitment process candidates who advance to the next
step will be asked to complete a background check. This includes:
A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.
CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .
You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.
Primary Location:
Broadcast Centre 205 Wellington St. W. Toronto Ontario M5V 3G7Number of Openings:
1Work Schedule:
Full timeRequired Experience:
Senior IC
Employment Type
Full-Time
