Social Media Executive

• Develop and implement social media strategies aligned with overall marketing goals.
• Create engaging and high-quality content (text image video) across various social media platforms (e.g. Facebook Instagram Twitter LinkedIn TikTok).
• Manage social media accounts ensuring timely and consistent posting.
• Monitor social media channels for brand mentions comments and messages responding promptly and professionally.
• Track and analyze social media performance metrics (engagement reach website traffic conversions) and report on key findings.
• Identify and leverage trending hashtags and topics to increase visibility.
• Develop and implement hashtag strategies for optimal reach and engagement.
• Collaborate with influencers to promote brand messaging and reach new audiences.
• Manage social media advertising campaigns optimizing for performance and ROI.
• Stay up-to-date on social media best practices algorithm updates and emerging trends.
• Maintain a consistent brand voice and messaging across all social media platforms.
• Collaborate with the marketing team on integrated marketing campaigns.
• Assist in website content updates and management as needed.
• Support email marketing campaigns through social media promotion.
• Manage multiple projects simultaneously and meet deadlines effectively.
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• Proficiency in using various social media management tools (e.g. Hootsuite Buffer Sprout Social).
• Experience with social media analytics platforms (e.g. Google Analytics).
• Experience with social media advertising platforms (e.g. Facebook Ads Manager Google Ads).
• Strong understanding of SEO principles and best practices.
• Proficiency in using design software (e.g. Canva Adobe Photoshop - advantageous).
• Excellent written and verbal communication skills.

• Bachelors degree in Marketing Communications or a related field.
• 2 years of experience in social media marketing.

• Social Media Marketing: Proven experience developing and executing successful social media strategies across multiple platforms. Demonstrated ability to increase brand awareness and engagement.
• Content Writing: Exceptional writing and editing skills with the ability to create engaging and compelling content for various social media platforms.
• Content Marketing: Ability to develop and implement content strategies that align with business objectives and target audience interests.
• Content Management: Experience managing and organizing large volumes of content across various platforms.
• Content Strategy: Ability to develop and implement comprehensive content strategies that achieve specific goals.
• Digital Marketing: Broad understanding of digital marketing principles and best practices.
• Advertising: Experience planning executing and analyzing social media advertising campaigns.
• Performance Tracking & Performance Marketing: Ability to track analyze and interpret social media data to optimize campaign performance and ROI.
• SEO: Understanding of SEO principles and how to incorporate them into social media strategies.
• Hashtag & Hashtag Strategy: Proficiency in identifying and utilizing relevant hashtags to increase reach and engagement.
• Influencer Marketing: Experience collaborating with influencers to promote brand messaging.
• Website: Basic understanding of website functionality and content management systems.
• Email Marketing: Familiarity with email marketing principles and how to leverage social media to promote email campaigns.
• Project Management: Ability to manage multiple projects simultaneously prioritize tasks and meet deadlines.
• Creativity: Ability to generate innovative and engaging social media content.
• Adaptability: Ability to adapt to changing social media trends and algorithms.

advertising,influencer marketing,hashtag & hashtag strategy,social media marketing,email marketing,project management,adaptability,performance tracking & performance marketing,content management,creativity,content marketing,digital marketing,website,social media,content writing,content-marketing,content strategy,seo,social media strategies