Channels Manager_ Onboarding & Rewards

Job Purpose

The Channel Manger Onboarding & Rewards (Kolotreat) owns and optimizes the user acquisition KYC onboarding and engagement incentive strategy for Kolomoni. This role leads the platform s activation engine and loyalty ecosystem ensuring that every new user is not only verified and onboarded seamlessly but is also activated into meaningful financial behaviors (saving transacting inviting others).

This position also manages Kolotreat Kolomoni s branded rewards system which powers cashback referral bonuses challenge rewards loyalty points and milestone incentives.

Key Responsibilities

1. Onboarding Product Ownership

• Design and manage the end-to-end new user journey across all entry points (Mobile App USSD Chatbot Agent Referrals CAC registration).
  
• Continuously optimize onboarding funnels for speed drop-off reduction and regulatory compliance.
  
• Build automated and personalized flows for KYC stages (Tier 0 to Tier 3).
  
• Design promotional/loyalty/incentive packages per channel
  

2. KYC & Identity Management

• Collaborate with the Compliance team to ensure KYC processes meet NDPR CBN and AML regulations.
  
• Integrate external ID verification APIs (e.g. NIMC BVN voter card CAC).
  
• Monitor onboarding data quality rejection rates and user classification.
  

3. Kolotreat Rewards System Management

• Design the Kolotreat rewards engine architecture: reward types levels rules frequency and payout mechanisms.
  
• Launch and manage reward campaigns: first deposit referral bonus milestone streaks and gamified challenges (If need be).
  
• Collaborate with Marketing and Data teams to personalize and A/B test reward interventions.
  

4. User Activation & Engagement Growth

• Define and track user activation metrics (onboarded KYC first transaction repeat usage).
  
• Deploy nudges tips and lifecycle emails/notifications to encourage deeper engagement.
  
• Track and optimize referral growth loops and viral coefficient performance.
  

5. Cross-Platform Enablement

Ensure onboarding and rewards programs work across all digital channels:

Mobile App (core journey reward center)

USSD (*5250#)

Chatbot (user verification and reward communication)

Corporate Platform (for SMEs onboarding and bulk rewards)

Requirements

Required Qualification and Skills

• Bachelor s degree in marketing (Digital Marketing) Economics Business Administration and related fields.
  
• 4 years of experience in Onboarding and Reward/channel management (preferably in fintech or banking).
  
• Deep understanding of user funnel metrics LTV/CAC and activation frameworks (e.g. AARRR).
  
• Rewards & Loyalty Program Management
  
• Hands-on experience with onboarding tools CRM push/email systems and basic data tools (e.g. Mixpanel Amplitude).
  
• Strong ability to bridge technical development with behavioral design and reward psychology.
  

Success Profile

• Growth-driven mindset focused on activation not just acquisition.
  
• Data-literate and capable of iterating products based on user insights.
  
• Collaborative leader who works fluidly across Product Marketing Compliance and Support.
  
• Creative about how to reward behavior and rigorous in ensuring it delivers ROI.
  

Benefits