Senior Digital Marketing Manager
Senior Digital Marketing Manager
Posted on :
04-07-2025
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1 Vacancy
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Job Description
Our Client a non-governmental organization is seeking an experienced Senior Digital Marketer to manage their digital channels attracting and targeting potential customers whose profiles fit their target class and managing the Digital Marketing team. This person must be a visionary be highly tech-savvy and keen to take the digital presence of the organisation to greater heights. production of quality content for online and offline for the organisation.
Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business to include digital PR SEO PPC Social CRM Affiliate and Email marketing.
Evolve aggressive growth and engagement goals across new and existing social media platforms including but not limited to Facebook Twitter Instagram LinkedIn YouTube and the website.
Determine suitable digital strategies for the organisation to adopt on all digital platforms. This includes but is not limited to strategies for Organisation events campaigns message themes publicity etc.
Managing content campaigns across online owned and paid media channels
Increasing awareness of the brand product and services both internally and externally through outreach and digital media amplification.
Successfully implement content strategy per brand to achieve set brand objectives
Conceptualization work with other departments including creative and technology to generate audience-specific content to meet targeted goals.
Carry out social media listening and analytics reports (competitive analysis Google Analytics and other cogent metrics inclusive) using customer insight to monitor visitor engagement and draw actionable insights that could lead to creating new initiatives.
Plan and implement customer research and use the findings to feed into the online strategy to support the business goals (Growth retention engagement).
Continuously develop social media strategies to support the organisation through research platform determination benchmarking messaging and audience identification.
Developing systems of discipleship via social and digital media.
Identifying and implementing new digital avenues to reach the outsiders.
Develop testing models to ensure content is appropriate for the target audience and provides a positive customer experience in line with the CTAs or business goals.
Liaise with digital media strategists and business development to stay updated on new products features content marketing and digital technology trends.
Develop digital marketing proposals based on agency-standard templates
Responsible for forecasting the profitability of campaigns and reporting on ROI and maximizing financial revenue
Improve ROI and customer lifetime value across all campaigns.
Responsible for media buying budget allocation and planning
Requirements
- A first degree in communications media or a related field.
- postgraduate degree or professional certificate/diploma in Digital Marketing.
- 7 years experience in Digital Marketing Management in a technology/innovation-driven field or industry.
- Must have at least 3 years of experience leading a digital marketing team.
- Must have experience dealing with cross-cultural teams.
Employment Type
Full Time
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