Marketing Manager - Dunbar Brewery (Belhaven)

Responsible for:

• Leading the B&B marketing team at Belhaven
• Leading the ongoing development and execution of the Belhaven beer brands strategy to deliver best in market trading performance and a competitive offer that exceeds growth expectation.
• Delivering the BVE P&L via outstanding visitor experience

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Qualifications :

Your role as Marketing Manager 

Please note this is an office based role and you will be expected to be in our Belhaven office 2/3 times per week.

Support the Belhaven Marketing Lead to develop the Belhaven beers forward strategy

• Lead the Belhaven Marketing team management of 1 x Marketing Exec and Belhaven Visitor Experience Hosts (x4 at the time of writing)
• Manage the Belhaven marketing budget
• To develop deliver and evaluate marketing plans for all Belhaven beers including NPD key events (through marketing Exec) trials tactical promotion activities and all communication plans from the annual brand plan.
• To evaluate and analyse major projects / promotions.  Deliver key learnings and recommendations by using internal and external performance data analysis and category context
• Brief and engage relevant brand comms design and research agencies for the Belhaven range.
• To ensure that all key stakeholders and relevant departments are engaged and energised around the activity plan (especially Sales teams Telesales and Production) and co-ordinate briefs to support functions
• Develop the Belhaven beer range. Create its strategy priorities and plans for growth in line with our Brewery & Brand strategies and deliver profitable growth. Identify opportunities and range gaps and bring key portfolio innovations to market.
• To be responsible for ensuring our marketing activities and investments are visible and communicated to the trade including managing Trade press relationships
• Through the Marketing Exec create sales tools and selling materials which are world class for brands under your control
• Develop and deliver highly-rated visitor experience at Belhaven optimising the BVE P&L

What youll bring 

• Confident experienced people leader
• Experience in similar industry or FMCG 
• Proven ability to manage cross functional project teams
• Excellent organisation and planning skills
• The ability to manage multiple tasks consecutively
• The ability to prioritise and work effectively under pressure
• Excellent innovations experience
• Strong brand management skills
• Able to develop strategic brand plans and deliver them
• The demonstrate excellent communication and listening skills

Additional Information :

Were all about rewarding our teams hard work thats why

Youll receive a competitive salary pension contribution as well as:

• The chance to further your career across our well-known brands  as one of the industrys top apprenticeship providers we can provide training and development at each level of your career. 
• Discount of 33% for you and 15% for your loved ones on all of our brands so you enjoy your favourite food and drink at a discount.
• Free employee assistance program mental health well-being financial and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. so you can enjoy a weekend away without breaking the bank.
• Refer a friend who do you know who could be interested in a new role When they are placed you could earn 1500 for referring them!
• Wagestream access your wage before payday for when life happens.
• Retail discounts Receive up to 30% off at Superdrug exclusive discounts with three mobile along with many more

Remote Work :

No

Employment Type :

Full-time