Director Digital Marketing - Rare Disease

Please note that this position is based in Princeton NJ San Diego CA or San Francisco CA. Acadias hybrid model requires this role to work in our office on average three days per week.

Summary

The Director of Digital Marketing Rare Disease will lead the development and execution of digital marketing strategies and tactics to support DAYBUE as well as other possible brands overseeing initiatives across email marketing paid media campaigns (search display programmatic video) and Connected TV. This role requires in-depth expertise in digital and non-personal promotional tactics as well as media strategy for pharmaceutical marketing campaigns. The position will focus on driving digital communication and engagement with key audiences including patients caregivers and healthcare providers ensuring alignment with regulatory and industry standards.

Primary Responsibilities:

• Partner with marketing functions (Consumer HCP/DTP Promotions Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital multi-channel tactical plan
• Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high-impact digital marketing programs across channels for both Caregivers and HCPs
• Support and develop omnichannel strategies that support digital programs that extend across social web mobile online advertising search (SEO) apps loyalty etc. and seamlessly integrate with offline communication touchpoints
• Evaluate implement and manage core digital marketing tools including CMS email marketing lead generation marketing automation web and social content publishing social listening campaign monitoring and measurement
• Collaborate with Corporate Communications on key digital and PR activities
• Monitor analyze and report on social media performance metrics providing actionable insights for optimization.
• Manage social listening tools to monitor brand sentiment and trends in the industry
• Craft digital measurement plans to analyze digital program performance identifying actionable insights that can be used to optimize programs and performance
• Build and evolve subject matter knowledge regarding digital channels capabilities and relevant vendors including the establishment of best practices and standards
• Partners with Commercial Insights Analytics and Operations to evaluate and measure the impact of omnichannel marketing activities.
• Serve as a critical bridge between commercial and our IT partners
• Deep understanding of US marketing and regulatory challenges opportunities and best practices
• Manage agency partner relationships including digital/media agenciess and partner with brand/functional AOR(s)
• Driven accountable a self-starter with the ability to work under pressure and tight deadlines; multi-task and prioritize projects
• Other responsibilities as assigned.

Education/Experience/Skills:

• Bachelors degree in Marketing Information Systems Computer Science Business Administration or related field. Advanced degree (MBA MS) is a plus. Targeting 10 years of relevant progressive experience in within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered
• 10 years of experience in digital marketing media planning and execution marketing automation or marketing with at least 3 years in the field of pharmaceutical/biotech
• Experience in the biotechnology or pharmaceutical industry with a strong understanding of regulatory constraints in patient caregiver and healthcare marketing including the Medical Legal Regulatory Review Committee (MLR) approval process and data governance requirements including CCPA CPRA GDPR etc.
• Ability to communicate technical concepts effectively to members of cross-functional teams and stakeholders
• Extensive knowledge of the digital marketing landscape tools and techniques for measuring impact and return on investment
• Experience in patient consumer and physician engagement strategies
• Expertise with administrative aspects of marketing automation systems such as Marketo Active Campaign Marketing Cloud etc.
• Demonstrated track record of developing and executing successful digital and social strategies and programs
• Full and technical understanding of Google Analytics HTML and CSS
• Strong analytical skills with the ability to interpret data and turn insights into actionable marketing strategy
• Strong verbal written and interpersonal communication skills and ability to efficiently and productively communicate with a variety of groups and audiences
• A passion for leveraging marketing to drive business results.
• Comfort with ambiguity and the ability to thrive in a fast paced quick turnaround environment.
• Skilled at building and maintaining effective relationships.
• Ability to travel up to 30% of time.

Physical Requirements

This role involves regular standing walking sitting and the use of hands for handling or operating equipment. The employee may also need to reach climb balance stoop kneel crouch and maintain visual verbal and auditory communication in a standard office environment and while working independently from remote locations. The employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedules or business needs.

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Required Experience:

Director