External Web Content Strategy Manager
External Web Content Strategy Manager
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Job Description
Company:
The Boeing CompanyThe Boeing Company seeks an External Web Content Strategy Manager to be based in Seattle WA Chicago IL Hazelwood MO or Berkeley MO. This role will lead the development and management of an integrated news and stories strategy on and its global properties significantly enhancing Boeings digital presence and engagement.
The successful candidate will collaborate with Creative and Digital Media Relations Corporate and Employee Communications and related teams to streamline storytelling across and its connections with external partners and platforms. Additional responsibilities include creating a sustainable approach for updating key site sections using data analytics to drive performance growth. This position is crucial in improving user experience through modern design enhanced navigation global variations translations and proactive maintenance of core site content.
Position Responsibilities:
Platform Development and Management:
Develops a modern user-friendly and integrated Boeing News and Stories platform on external in coordination with stakeholder teams
Centralizes all news and stories content to ensure a cohesive and comprehensive user experience
Enhances user experience with modern design and improved navigation
Facilitates global variations and translations to cater to a diverse international audience
Identifies and integrates a robust content management system (e.g. Adobe Experience Manager)
Maintains the ability to automatically distribute select statements and releases to news wires
Content Strategy and Management:
Develops and implements a strategic proactive content plan for external web that aligns with Boeings overall communication goals
Curates and facilitates creation of key stories on a daily weekly and monthly basis involving relevant stakeholders
Evaluates and consolidates content management systems to offer flexibility scalability and ease of use for content creators and managers
Global Coordination and Localization:
Coordinates with global teams to ensure content is available in multiple languages and tailored to local markets
Manages the balance between local vs. global content ensuring relevance and engagement across different regions
Performance Monitoring and Optimization:
Monitors platform performance and user engagement using analytics to establish benchmarks performance targets and drive continuous improvement
Implements best practices for SEO accessibility and user experience to maximize reach and impact
Proactive Content Maintenance:
Develops and implements a sustainable approach for regularly updating key sections of
Establishes a content review schedule to ensure all information remains current accurate and aligned with Boeings strategic objectives
Cross-Functional Collaboration:
Works closely with business unit leaders and enterprise priority teams to gather and incorporate relevant updates and new content
Facilitates regular meetings with stakeholders to discuss upcoming changes content needs and strategic priorities
Crisis and Issue Management:
Establishes protocols for quickly updating and maintaining key sections of during crises or significant events
Coordinates with crisis communication teams to ensure alignment and consistency in messaging
Basic Qualifications (Required Skills/Experience):
Bachelors degree or higher in Communications Marketing Digital Media or a related field
5 years of experience in digital content strategy or web management with a proven track record of managing large-scale organizational change projects
Hands-on experience with content management systems specifically Adobe Experience Manager including site architecture and workflow management
Strong writing and editing skills with meticulous attention to detail and the ability to adapt content for diverse audiences
Excellent verbal communication and presentation abilities capable of conveying complex ideas to stakeholders at all levels
Preferred Qualifications (Desired Skills/Experience):
Experience in developing and executing global content strategies including localization and translation for international markets
Proficiency in project management software (Workfront Asana etc)
Demonstrated experience with SEO best practices and analytics tools including Google Analytics or Adobe Analytics to drive data-informed decisions
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana cocaine opioids amphetamines PCP and alcohol when criteria is met as outlined in our policies.
Pay & Benefits:
At Boeing we strive to deliver a Total Rewards package that will attract engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs generally including health insurance flexible spending accounts health savings accounts retirement savings plans life and disability insurance programs and a number of programs that provide for both paid and unpaid time away from work.
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location date of hire and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications as well as market and business considerations.
Summary pay range: $106250 - $154100
Language Requirements:
Not ApplicableEducation:
Bachelors Degree or EquivalentRelocation:
Relocation assistance is not a negotiable benefit for this position.Export Control Requirement:
This is not an Export Control position.Safety Sensitive:
This is not a Safety Sensitive Position.Security Clearance:
This position does not require a Security Clearance.Visa Sponsorship:
Employer will not sponsor applicants for employment visa status.Contingent Upon Award Program
This position is not contingent upon program awardShift:
Shift 1 (United States of America)Stay safe from recruitment fraud! The only way to apply for a position at Boeing is via our Careers website. Learn how to protect yourself from recruitment fraud - Recruitment Fraud Warning
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national origin gender sexual orientation gender identity age physical or mental disability genetic factors military/veteran status or other characteristics protected by law.
Boeing Participates in E Verify
Right to Work Statement
Employment Type
Full-Time
