Senior Staff Product Designer, Onboarding
Senior Staff Product Designer, Onboarding
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Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About the Role: As a Senior Staff Product Designer focused on Onboarding youll lead design to craft an onboarding experience that meets the needs of Gustos diverse customers from day one. Youll design streamlined personalized onboarding flows that help small business owners and their teams quickly understand set up and unlock value from our multi-product platform. This is a critical moment in the customer lifecycleand youll play a key role in shaping how we meet customers where they are no matter their background goals or device.
Youll partner with cross-functional peers in Product Engineering Research Data Science and Marketing to ensure a cohesive and seamless onboarding experience across channels and touchpoints. Youll leverage your depth in UX systems thinking service design and responsive designalong with a strong orientation toward business outcomesto make getting started with Gusto as effortless and empowering as possible.
About the Team: The Growth team at Gusto is responsible for the entire customer funnelfrom the moment someone learns about Gusto to deciding to use it to onboarding and setup all the way through to helping existing customers discover adopt and engage with the right products over time. Our work is rooted in a user-centric value-led approach to growthprioritizing trust clarity and impact at every stage. As a key contributor youll collaborate closely with Engineers Product Managers Data Scientists and strategic partners across Marketing and the business working together to shape critical moments across the customer journey.
Heres what youll do day-to-day:
- Design a personalized onboarding experience: Create a seamless and intuitive onboarding process tailored to customer needs ensuring people can quickly understand set up and gain value from our products.
- Collaborate across journeys and platforms: Work with Growth Core Experiences Sales and Marketing partners to create an integrated experience across desktop and mobile web. Native mobile familiarity is a plus.
- Map complex workflows: Simplify and orchestrate interconnected setup tasks across multiple products ensuring customers feel confident and supported along the way.
- Optimize the journey: Use A/B testing customer research behavioral analytics and qualitative insights to refine onboarding strategies improving conversion rates and time-to-value.
- Design at scale: Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency.
- Holistic service design: Design with marketing sales and customer support needs in mind so you can deliver a cohesive and logical flow from first contact to activation.
- Champion quality and accessibility: Ensure that every onboarding touchpoint is accessible inclusive and thoughtfully crafted for diverse user needs.
Commitment to craft: Maintain a high standard of excellence in UX systems-thinking service design and content design ensuring all solutions are both functional and elegant.
Heres what were looking for:
- 10 years of experience in end-to-end product design with a deep focus on onboarding and setup workflows within B2B and multi-product SaaS environments.
- Expertise in mobile responsive design with a strong portfolio of web-first solutions; native mobile design experience is a plus.
- Expertise in mapping and simplifying complex workflows considering various touchpoints across devices channels and organizational roles.
- Deep understanding of B2B customer personas including decision-makers administrators and end-users with the ability to design for their unique goals and workflows.
- Proficiency in content design crafting clear concise and actionable in-product copy to support user success.
- Analytical and research-driven using a mix of qualitative insights user research and behavioral data to inform strategies prioritize decisions and optimize the journey.
- Experience with service design with awareness of how onboarding connects to adjacent touchpoints such as email chat sales and support.
- Experience with design systems ensuring scalable and consistent design patterns.
- Strong collaboration and communication skills with a proven ability to co-lead product strategy and articulate contributions to the product direction.
- Track record of iterative impact and long-term vision development achieving UX milestones from initial value to north star objectives.
- Track record of mentoring and coaching other designers.
Nice to haves:
- Experience working on onboarding for financial HR or workflow-heavy tools.
- Experience partnering with Marketing teams on campaign-led or lifecycle-aware onboarding efforts.
- Native mobile design experience.
At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gustos compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $172000/yr to $215000/yr in Denver & most remote locations and $202000/yr to $253000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Personal information collected and processed as part of your Gusto application will be subject toGustos Applicant Privacy Notice.
Required Experience:
Staff IC
Employment Type
Full-Time
