25046 - Loyalty Program Analyst
25046 - Loyalty Program Analyst
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Job Description
Discover
The Opportunity
Reporting to the Manager Shopper Analytics the Loyalty Program Analyst plays a critical role in supporting the Corporate Services teams strategies through loyalty program data analytics reporting shopper demographic and behavior modelling. This position is responsible for driving key business insights and solutions through business unit metrics along with reporting and analytics to evolve the personalized shopping experience through loyalty data.
What youll do
Responsibilities
Essential Responsibilities:
- Draw and share insights for evaluating the strategic impact on the category business through Air Miles data primary and secondary research studies and internal NSLC data sources
- Support the business to highlight trends focused on the Air Miles collector through basket interaction demographics and promotional effectiveness using Air Miles data
- Provide analysis for supporting promotional activities including pulsed in sale and Air Miles events
- Analyze Air Miles data to uncover new insights and make recommendations working in tandem with the Air Miles team
- Analyze and advise on promotional effectiveness to support and inform supplier plans and NSLCs Category teams promotional strategy
- Work directly with the Air Miles analytics team to analyze re-envision and recommend changes/improvements to current provided reports
- Offer business recommendations grounded in analytical insights
- Work in tandem with the Category Analyst and Insights Analyst to link what our shoppers are saying through market research versus what theyre doing via Air Miles as outlined in our Strategic Plan under the Shopper focus area (enhance service and improve access to products Nova Scotians enjoy)
- Analyze and understand interaction and differences between NSLC non-Air Miles shoppers and Air Miles shoppers
- Development of presentations and documents for communication of insights and shopper findings internally and externally
- Support the development of Category strategies by bringing forward insights to improve sales and gross margin that are in alignment with Category health objectives
- Support the business as a subject matter expert for our Air Miles shopper by responding to ad-hoc data requests as well as providing basic technical support and analysis
- Assist the Shopper Engagement Leadership and Category teams to integrate promotions across NSLC channels (retail online wholesale) through collaboration with promotional coordinators and marketing team
Secondary Responsibilities:
- Participate in meetings with vendors as necessary presenting insights as required
- Provide general support and research for the Category teams to make informed decision about our changing shopper needs
- Play an active role in the execution of the annual Category MAPS (Merchandising Assortment Pricing Shelving) fundamentals
- Provide back-up support to Insights Team as required
- Demonstrate commitment to NSLCs Kore Values social responsibility mandate and workplace health and safety
- Perform other related duties as assigned; some travel required primarily within NS
What youll need
Qualifications
As a qualified candidate you will have:
- Undergraduate degree in Business Administration Commerce Marketing Math or Statistics
- Minimum of three years analytical experience in a business environment
- Experience or extensive training in the use of spreadsheets data applications and data manipulation
As an ideal candidate you will have:
- 5 years experience working in a retail environment and/or beverage alcohol industry
- Experience working in an SAP/BW environment
- Experience in the packaged goods or beverage alcohol industries
- Knowledge around programming (Python VBA)
An alternate combination of education and experience may be considered equivalent.
A little bit about us
Nova Scotia Liquor Corporation (NSLC)
Be Part of Something Good - Our people are the heart of what we do why we do it and are the key to our ongoing success
Since 1930 we have come together for the good of this beautiful province we call home. The NSLC manages the safe and responsible sale of beverage alcohol and cannabis in Nova Scotia. We contribute to the good of our province with responsible sales the impact we have on the communities we serve and by the financial contribution we make that helps create a stronger Nova Scotia. We are committed to improving the well-being of our customers employees and communities across the province. For more information about the NSLC please visit our website.
A diverse team equals success When our team members bring their true selves to work we celebrate. We know that diversity of thought identitycultureand background makes for an innovative and successful team. If you require accommodations for an interview or need support in applying please contact us at emailprotected
Are you interested
Work With Us
If you are interested in being considered for this opportunity please apply online no later than 11:59 pm on July 11 2025.
Required Experience:
IC
Employment Type
Full-Time
